Social Media Marketing Can Play a Vital Role in Business Success

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iBlogMarketing.com is running a three part blog post series on the criticality of Social Media Marketing to business success. According to iBlogMarketing.com, the importance of "word of mouth" for businesses has morphed to "word of mouse" via social media marketing.

Social Media Marketing is all about reaching and interacting with the masses.

In today's high-tech world, "word of mouth" still plays a significant role when it comes to purchasing decisions. According to http://www.iBlogMarketing.com, the importance of "word of mouth" for businesses has morphed to "word of mouse" via social media marketing. For example, online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions. ("Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," JupiterResearch, March 2007).

Lou Del Monte, President of Minnesota Internet marketing agency TMA E-Marketing, stated, "Social Media Marketing is all about reaching and interacting with the masses." Del Monte continued, "Social media has a mass communication reach similar to television." To make his point, Del Monte offered these statistics: The top 25 social media networks, along with YouTube and Flickr, delivered 215 million unique viewers in February 2008. Unique TV viewers for the same month were approximately 200 million. (Compete.com's list of the top 25 social networks by traffic for February 2008).

When you look at the research Con/Opinion Research Corporation published in September 2008, it becomes clear that Social Media Marketing can play a vital Role in business success:
•93 percent of social media users believe a company should have a presence in social media
•85 percent believe a company should not only be present but also interact with its consumers via social media
•56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment

According to Del Monte, "Social Media Marketing is the perfect storm, namely the convergence of marketing, advertising, and public relations."

iBlogMarketing.com is publishing its three part blog post series on the following schedule.
Part 1: What is Social Media Marketing? (April 20, 2009)
Part 2: Why is Social Media Marketing critical to business success? (April 27, 2009)
Part 3: How can I harness the power of Social Media Marketing? (May 4, 2009)

iBlogMarketing.com is owned and operated by TMA E-Marketing (http://www.tmaemarketing.com), one of the leading providers of Internet marketing services in the US. TMA E-Marketing is recognized as a leader in developing and applying cutting-edge online technologies and offers clients "one stop shopping" for all their Internet marketing and advertising needs. TMA E-Marketing owns and operates some of the most important properties on the Internet, including the number one business blog directory (http://www.iBlogBusiness.com) and number one business podcast directory (http://www.iBizRadio.com) in the world.

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Louis Del Monte
Del Monte & Associates, Inc.
9529319960
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9529319960
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