Our customers and employees are using them, and we need to be part of that.
Lewiston, ME (PRWEB) April 26, 2009
Social media outlets are proliferating, and businesses are looking for ways to engage those who are now using Facebook, Twitter, LinkedIn, YouTube and other services as part of their lives. In Maine, Northeast Bank is leading the way among companies embracing Web 2.0.
Northeast Bank was the first Maine-based financial institution to start using Twitter and has developed LinkedIn and MySpace profiles. The bank has an active Facebook fan page, and it's now teaming up with the creative workings of EepyBird - best known for the Mentos-Coke phenomenon -- on YouTube.
A German television crew recently came to the Northeast Bank headquarters in Lewiston to film EepyBird perform a number of "experiments" with Post-It notes.
"We had sticky notes all over the place and it was just a really fun time for all involved," says Jim Delamater, President of Northeast Bank. He hopes everyone who watches it online enjoys it too.
"We also recognize that social networks can be powerful tools," he says. "Our customers and employees are using them, and we need to be part of that."
Northeast Bank has embraced social media as an integral part of its overall media strategy.
"Like everybody else, we're learning as we go about how to engage current and potential customers in this high-technology conversation," he says. "It's changing every day, and we're working to stay ahead of that by building structures and procedures around social networking. We think that it's important to be ahead of the curve as technology changes the way people communicate with one another."
See Northeast Bank and EepyBird's video on Northeast Bank's YouTube Channel.
Fan Northeast Bank on Facebook
Follow Northeast on Twitter: @Northeast_Bank
Check out Northeast on LinkedIn
View Northeast on MySpace
About Northeast Bank
Northeast Bank, a leader in delivering one-stop shopping for financial services, is headquartered in Lewiston, Maine, and is a wholly-owned subsidiary of Northeast Bancorp (NASDAQ: NBN). The Company has approximately $619 million in assets as of December 31, 2008 and derives its income from a combination of traditional banking services and non-traditional financial products and services including insurance and investments; operating eleven traditional bank bEranches, fourteen insurance.