Many email marketers still are manually filtering their email lists using mailing address data they have captured online from newsletter or white paper request forms for example or in the case of etailers - from customer order history
Lititz, PA (PRWEB) April 29, 2009
Listrak, a leading email marketing solution provider, today announced the release of Listrak 4.5, its web-based email marketing and customer engagement solution. Listrak 4.5 introduces a number of new profiling filters as well as automated delivery of Geo-tracking data that previously was only available manually.
Three of the new engagement segmentation filters allow users to sort their email data based on the date and time of the last open, read, or click. This feature gives marketers the tools they need to target their most active subscribers with useful messaging or re-engage inactive subscribers with special offers.
Also, marketers may now filter their subscriber lists by location using Listrak's unique IP-based Geo-tracking tool, which is integrated with Google Maps. Users may segment their lists by country, region, or zip-code so they send highly targeted and relevant emails to their entire subscriber base. Users may select a specific zip code, or they may define a radius to target an area.
According to Listrak client Dave Cannon, Director of Interactive Services at Moveo, an integrated branding agency for B2B companies based in Chicago, Illinois, the fact that Geo-tracking data will now be directly available in Listrak 4.5 is invaluable. So too, he said, are the new segmentation filters that have been added.
"Before, we had to run reports and try and figure out which email recipients did what and when. For example if we wanted to know all the people who haven't opened email in last 60 days, we'd have to manually filter the data. Now that information is automatically available to us within different profile filters.
"We use email to provide insight into what the market is doing and to determine where our clients, most of which are B2B, should put marketing resources. Our clients typically do not have storefronts, but they have a country and worldwide sales force, so we use email to measure and incentivize sales people's success in driving subscriptions and to determine where, state or country-wise, there is buyer interest."
Not all email marketers yet have access to Geo-data based on the performance of their email campaigns.
"Many email marketers still are manually filtering their email lists using mailing address data they have captured online from newsletter or white paper request forms for example or in the case of etailers - from customer order history," said Listrak CEO Ross Kramer. "This can be very time consuming, and on top of that not everyone collects or requires this information. In some cases requiring postal address data can depress lead generation efforts.
"At Listrak we are able to generate Geo data based off IP addresses and automatically make it available to our clients via profile filters. Businesses no longer have to request this information directly, or ever again have to manually filter their list data. Listrak 4.5 makes the segmentation process much more efficient and saves considerable effort and time."
When combined with dynamic messaging, Geo-tracking further enhances the ability of marketers to easily send customized messages to different zip code or within a radius of a specific zip code.
"A national bricks and mortar retail chain could, for example, email highly localized offers to a 50 mile radius of all those zip codes where its stores are located. Used in combination with dynamic messaging, email marketers can now very simply set up their email campaign to include a different HTML block of text or an image for each different state or zip code area," said Kramer.
"Listrak 4.5 is a major step in helping email marketers reach individual customers and increase the relevancy of their email campaigns," he said.
Listrak gives you the tools you need to engage your audience in relevant email conversations. With Listrak email marketing, you have the most detailed reports, more automated features, better targeting tools, superior deliverability, ongoing education, and exceptional service at a price that meets your budget. From self-managed accounts to full service solutions, Listrak is committed to your success.
Listrak is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit http://www.listrak.com.