New York (PRWEB) April 27, 2009
A book that discusses the merits of using simple branding tools to succeed in the digital world is now displaying a new trick of its own. "BrandDigital: Simple Ways Top Brands Succeed in the Digital World," by branding expert Allen Adamson, includes a two-dimensional mobile barcode on its back cover which connects directly to the title's page on Amazon's mobile website. The ScanLife technology, powered by Scanbuy Inc., uses a camera phone to link directly to the product where an interested shopper can purchase the book from their phone using their existing Amazon account information. This is the first book to be sold in North America that includes an EZcode (2D barcode) to sell the title via the mobile device.
"EZcodes offer a simple way for marketers to better connect consumers with their brands," said Allen Adamson, author of the highly acclaimed book. Adamson is the Managing Director of the New York office of Landor Associates, one of the world's leading strategic brand consulting and design firms, whose many clients include Citi, Procter & Gamble, FedEx, and Verizon.
The ScanLife application from Scanbuy can convert almost any camera phone into a barcode reader, and while the application can also read traditional UPC codes, most mainstream cameras are not sophisticated enough to do so. Millions of phones around the world today can read EZcodes like the one on Mr. Adamson's book.
Jonathan Bulkeley, Chief Executive Officer of Scanbuy added, "This is a perfect example of how a 2D code placed on any physical media can send an interested shopper directly to a purchase opportunity." Mr. Bulkeley knows the publishing industry well as he headed barnesandnoble.com almost a decade ago. "The mobile commerce experience has improved substantially over the past twelve to eighteen months, and we expect to see more of these applications in the future being initiated through our technology."
The ScanLife software is compatible with the world's most popular operating systems including iPhone, Java, Symbian and Windows Mobile. People can download ScanLife for free at http://www.getscanlife.com on the mobile browser.
Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife mobile application and Code Management Platform have been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, and Denmark. Media companies and marketers use the platform to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.
Copyright (c) 2008 Scanbuy, Inc. All rights reserved. Other names used herein may be trademarks of their respective owners.
info (at) scanbuy (dot) com
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