RFID Journal Introduces Interactive Map of RFID Deployments

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This new Wiki-like tool will enable people around the world to share information about RFID deployments and show how--and where--RFID adoption is spreading.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), announced today that it has launched a new graphical, interactive map of RFID deployments. The purpose of the Wiki-like tool is to enable visitors around the world to share information regarding RFID projects, and to provide a way of showing how RFID adoption is spreading.

"Many people think that RFID is an unproven technology, but it has been deployed successfully by thousands of companies worldwide," said Mark Roberti, founder and editor of RFID Journal. "Our goal in creating this tool is to illustrate just how much the technology has spread, and to provide visitors with a way to see--with a graphical interface--where adoption is happening."

The map, located at http://www.rfidjournalevents.com/map, displays dots for each deployment entered. The dots are color-coded by the major industries adopting RFID, including retail, manufacturing, pharmaceutical and aerospace. When a user rolls over a dot with his or her cursor, a popup displays information about that deployment. If a user clicks on the dot, a small window opens containing a summary of the deployment, as well as a link to find additional information. Users can click and drag the cursor to zoom in on a particular region, or click on a country to zoom in on that specific nation.

Users are encouraged to enter information regarding their RFID deployments, or other companies' deployments about which they have read. The editors of RFID Journal will then confirm that the deployment is legitimate and enter the proper coordinates to deploy the information on the map.

"My hope is that RFID Journal readers around the world will help us put RFID on the map," Roberti stated. "I think that if we can show the many deployments occurring in every corner of the Earth, that will encourage more people to take a serious look at how radio frequency identification could help them reduce costs and improve their long-term competitiveness."

To view RFID Journal's deployment map, please visit http://www.rfidjournalevents.com/map.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

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MARK ROBERTI
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