Tanking Internet Marketing Efforts the Result of Inhouse Inexperience & Scope Creep; Creative Agency Ignites Solution with Conversion-Focused eCampaigns

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A Western New York agency has stepped up to the plate to deliver a much needed service in these tight times. The combination and frequency in which they deliver their eCampaigns is what truly makes their clients shine and excel online. Blazing a trail into the fast paced internet world is no easy task. Most businesses lack the manpower, knowhow, and resources to benefit from it - so they're calling IC9design.

Combining a variety of web deployed strategies to increase business exposure and showcase businesses as experts in their fields is what sets IC9design apart from other internet marketing agencies. Search engine optimization (SEO), pay-per-click (PPC) management, affiliate marketing, link building, social media optimization (SMO), targeted press release writing and distribution, white papers, eNewsletters, and microsites are selected and combined to deploy a conversion-based eCampaign. Each delivery method is enforced by the next, providing funnels that focus on converting standard web traffic to solid leads.

So how does this type of eCampaign work? We asked owner and creative director of IC9design, Ian Caspersson, for an explanation and here's what he said...

"The internet moves at a pace we can't even fathom. If a mother of two is looking for a pilates class do you think they pull out the phone book? Yeah, we know they don't. They're going to search for it online or call or text a friend. And, if they have their Blackberry, or iPhone, they won't hesitate to find it. And guess what, if you own a gym that offers pilates classes, you better be on their list of search results or you lose.

"Businesses are beginning to truly understand the power of the internet and they now want their website to do something more than just sit out in cyberspace. So we ask "What do you want your site to do?" Their answer is the catalyst that allows us to turn their website into a marketing machine. Our focus is on conversions, we must get visitors to take an action.

"So, using our earlier example, we would pull together an integrated eCampaign that includes health food stores, women's clubs, doctors, community sporting events, and mothers. Then we write and deliver press releases each month to these avenues and to local blogs, newspapers, bulletins, and social media (twitter, facebook, linkedin, etc.). Each delivery would tie back to a search optimized microsite. The focus of the microsite is on the pilates classes and provides health, nutrition, and physical fitness information. A link to sign up for one free class converts a visitor to a solid lead. A link to sign up for your monthly eNewsletter is perfect for informing prospects and current clients about special offers, news, and events.

"So you have a complete solution that informs, converts, and provides constant contact with your clients. The perfect internet marketing solution just came full circle. Results improve over time. Businesses gain a handful of new clients in the first couple of months, but as we improve and fine tune each eCampaign, they start seeing consistent growth, ROI, and positive recognition in their community and industry."

If you would like more information about this topic, or to schedule an interview with Ian Caspersson, please call Ian directly at 585-662-8889 or visit http://www.ic9design.com.

About IC9design:
IC9design is driven by its founder, Ian Caspersson. Mr. Caspersson holds a number of design awards, degrees, and certifications. He has channeled his creativity into the evolution of IC9design as a powerhouse of design-based solutions for any print, emedia, marketing, advertising, or web project that comes across our desks.

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