Gallop Launches Etilities.Com™ as its Consumer-Facing Brand

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Gallop Services Inc. launched Etilities.com today in order to bolster its consumer-facing business. The move, aimed to focus more on the needs of individual consumers, is accompanied by the release of its Etilities Assistant™, which is aimed at keeping users appraised of industry changes that impact them.

Following feedback from its customers, Gallop chose to expand its Internet presence around personal technology services under a strong brand that the company referred to as "relevant and intuitive to individuals". An Etility is defined as a "service exchanging or facilitating the passage of data from one system to another". Etilities encompass four categories of technology services:

  •     Internet Connectivity: Services providing the backbone of the communication from dial-up to broadband providers.
  •     Voice Services: Services enabling the exchange of voice information from one point to another, including both fixed and mobile phones.
  •     Entertainment Services: Services providing information and entertainment such as music, movies, television and radio.
  •     Internet Applications: Services providing value to computer systems or their users such as backup services, anti-virus services, anti-spam services or even e-mail.

Tristan Morel L'Horset, Board member of Gallop Services, commented on the launch: "Etilities are the key to achieving Gallop Services' vision to connect people through affordable and reliable services. The newly released term Etilities reflects the social and technological changes going through the world and shows Gallop's leadership in the personal technology services market."

As part of the transition, all content from the Blog and Community forum will be transferred to the new site with minimal impact to existing users. The community forum will continue to enable people to select and rate services based on its DSV℠ methodology.

In addition to the new site, Gallop launched the Etilities.com Assistant. Through the Etilities Wire, the Assistant monitors industry changes across technology services and reports those that apply to the end-user. Results will be accessible in either an unfiltered or a filtered display accessible through e-mail, web or RSS. "The Assistant will provide users with the ability to monitor significant changes across all their Etilities™. This insight into technology services is the first step for customers to improve their overall experience," said Thibaud Morel L'Horset, co-founder of Gallop and Etilities.com.

For additional information about this release, contact Thibaud Morel L'Horset or visit http://www.etilities.com.

About Gallop Services, Inc.

Gallop Services, Inc is a provider of information technology services to small businesses and individual consumers as well as parent company to Etilities.com, its consumer-facing brand. Gallop's objective is to revolutionize the personal information technology market by providing unprecedented choice across all services directly delivered to end users. Leveraging and combining its deep industry knowledge, direct customer input, and real-world costing data, Gallop provides the best combination of services to meet its clients' changing technology services needs.

Contact:
Thibaud Morel L'Horset, Co-Founder
Gallop Services, Inc.
1-888-384-5484
Gallop Services Press Relations

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Thibaud Morel L'Horset
Etilities.Com
1-888-384-5484 ext. 1002
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