Pinpointe On-Demand Email Marketing Earns Top Honors in Product Review

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Pinpointe's Stands Out as an On-Demand Business to Business ("B2B") Email Marketing Solution. B2B Email Service Provider Pinpointe (http://www.pinpointe.com) earned high praise in an in-depth review and analysis of leading On-Demand Email Marketing services conducted by TopTenReviews. Pinpointe achieved top marks for its comprehensive feature set. ease of creating email campaigns and reporting capabilities. Standout features include Google Analytics integration and behavioral targeting.

Pinpointe's Email Marketing System … has broken away from the bulk, consumer-oriented email crowd by focusing on the unique needs of business to business (B2B) email marketing automation

B2B Email Service Provider Pinpointe (http://www.pinpointe.com) earned high praise in an in-depth review and analysis of leading On-Demand Email Marketing services conducted by TopTenReviews - the full review can be found at: http://email-marketing-service-review.toptenreviews.com/pinpointe-review.html.

"Pinpointe's Email Marketing System … has broken away from the bulk, consumer-oriented email crowd by focusing on the unique needs of business to business (B2B) email marketing automation," said Mike Eltzroth, Vice President of TopTenReviews.

Top Marks for Features, Email Campaign Creation and Reporting
TopTenReview's Managing Editor, Leslie Meredith added: "Customers can use Pinpointe's HTML Email editor to create gorgeous HTML emails quickly… Importing lists was also quick and painless, and we liked the fact that we could add custom fields and could track and select email recipients based on behavioral information such as links clicked, email forwards and much more."

To help ensure optimal email delivery, Pinpointe's online Email SPAM checker runs a customers email campaign through a Spamassassin SPAM engine. Pinpointe provides a SPAM score and feedback on required modifications to improve the email content. By fine tuning the content of each email, customers are able to minimize the likelihood that their legitimate, B2B email will get incorrectly caught in a SPAM filter or delivered to the 'spam' folder.

Pinpointe's campaign previewer ensures that emails will display properly in leading email clients before sending. Email clients like Outlook 2007 for example, provide limited support for 'CSS Styles' - which are commonly used when designing HTML code. Unfortunately this means that a customer's well-crafted HTML email may not display properly once it is delivered to the recipients' inboxes. The Campaign Previewer shows exactly how the email will be displayed, and provides specific feedback so customers know what needs to be corrected in their email in order to display properly.

Other standout features include:

  •     Seamless integration with Google Analytics
  •     Behavioral Targeting -- sending campaigns based on previous results
  •     Detailed, easy-to-understand Reporting

According to TopTenReviews: "Pinpointe has every feature we were looking for. This service can help you create forms, supports email footers, create plain text and HTML email versions and much more. It also has free image hosting with an unlimited amount of storage. They also offer a wide variety of easily editable templates and you can paste in content directly from Microsoft Word, FrontPage or any other HTML editor like Adobe DreamWeaver."

Help / Support
To help B2B email companies to get up to speed with Pinpointe quickly, the company will import and configure the customer's lists, create custom fields as needed and import an existing HTML email campaign.

Support is provided via email with 2-4 hour turn around. Larger corporate accounts include phone support and a dedicated account representative. Pinpointe also provides volumes of useful information online and with the service through FAQs, a blog, webinars, White Papers and more. They also conduct an online, step-by-step, personal tutorial for all their new clients.

"Pinpointe support is fantastic. You always get right back to me with the right answers. The strategic advice Pinpointe's staff provides has been extremely helpful for us and has helped us to improve our email response rates and results," Added Julia Barr of ezContracts, a Pinpointe customer.

Pinpointe Addressing Mid-Market B2B Marketing Needs
Pinpointe on-demand email marketing serves 'mid-market' B2B companies sending and tracking between 25k and 500k personalized targeted messages/month. Pinpointe is a month-to-month service and does not require long term contracts.

Pinpointe's email automation empowers thousands of B2B marketers to target and personalize their email communications based on prospects' response (or lack of response) to previous email campaigns. Marketers can stay in touch with their prospects and deliver more quality opportunities to the sales team. Pinpointe's account consultants provide expertise and advice to help customers improve net response rates, often increasing measurable results by over 100%.

To help customers and leading email marketers improve their email results, Pinpointe offers a monthly series of free, educational/instructional Webinars that cover marketing best practices and explain techniques to improve marketing results. Pinpointe's most recent webinar can be viewed on-demand at: http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery.

Following Pinpointe

Pinpointe's Email Marketing Tips n Tricks newsletter provides Tips, best practices and case study examples for online marketing. Visit Pinpointe's sit to sign up.

Twitter. Follow our daily e-marketing tips posted on twitter at: http://www.twitter.com/pinpointe.

Email Blog. 2-4 times a week we post in-depth tips on e-marketing at: http://www.pinpointe.com/blog

Newsletter / Webinars. Pinpointe's monthly educational webinars and e-marketing tips are free. Marketers who would like to receive an invitation to future Webinars can sign up at: http://www.pinpointe.com/about/subscribe-to-pinpointe-tips

Pinpointe RSS: http://www.pinpointe.com/blog/feed

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Carol Cohen
Pinpointe
408-834-7577 ext. 125
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Craig Stouffer
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