The problem was that there was not one daily email that delivered practical and stylish product recommendations for moms in a fun, concise and well-designed format.
New York, NY (PRWEB) April 28, 2009
Each day, subscribers will receive a bite-sized email featuring only the latest, most cutting-edge products and services for babies, tykes, tots and moms. All recommendations are made with an eye to helping savvy, recessionista mamaistas find products that are not only stylish, but also versatile investment purchases that will last for many years to come.
Developed in response to the demands of modern moms who don't have time to search thousands of blogs, read through long email newsletters, and spend hours trolling message boards for product advice, Mamaista allows its powerful audience to separate the hip from the hype with just one short and chic daily email.
Offering one product recommendation per day, Mamaista will feature the latest developments in children's toys, clothing, gear, food and health-related products, as well as stuff just for moms. With a team of veteran cool hunting mothers from across the country that road-tests the most exciting new products and services, Mamaista then chooses the best of what's out there and delivers it directly to the inboxes of its subscribers free of charge, Monday through Friday.
According to Elina Furman, Mamaista's Publisher and former Editorial Director of WomansDay.com and Seventeen Online, "Mamaista is like that mom in your lunch club who can feed her baby, send out 10 emails, tell you all about the latest technology in high chairs and still manage to look like just she stepped off the pages of Cookie magazine all at the same time."
Furman came up with the idea to start Mamaista after giving birth to her son. Suddenly, the Daily Candy emails alerting her to the latest boutiques, restaurants and nightclubs seemed irrelevant. "Seemingly overnight, I became a lot more interested in strollers and nursing bras than in handbags and lingerie," says Furman. "The problem was that there was not one daily email that delivered practical and stylish product recommendations for moms in a fun, concise and well-designed format."
After searching for weeks and coming up empty handed, Furman realized that there was a real need in the marketplace and enlisted her sister, editor and published author Leah Furman to help her start the company.
With plans to roll out several local editions in the next few months, including New York and Los Angeles, the founders are thrilled to introduce the first daily email newsletter to target this exclusive and influential market.
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