French Tennis Federation Teams Up With viagogo to Fight Back Against Ticket Touts Official Ticket Exchange Launches for Roland-Garros and the BNP Paribas Masters

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The French Tennis Federation (FFT) today signals its intent to combat ticket touting by signing a landmark deal with viagogo to launch an official ticket exchange for tennis fans. The partnership will make viagogo the Official Secondary Ticket Exchange of Roland-Garros and the BNP Paribas Masters. It is the first ever secondary ticketing deal to be initiated in France.

The Roland-Garros viagogo Ticket Exchange will allow tennis fans to buy and sell tickets to these two world class events on viagogo's safe, secure and guaranteed platform. Fans who can no longer attend a day at the tennis can post their tickets on the online exchange and sell them to other fans at face value prices.

The unique service aims to eradicate black market ticket touting by providing tennis fans with a safe, transparent alternative to dealing with unscrupulous touts. It will also ensure that more fans will have access to Grand Slam tennis at Roland Garros, one of the four leading tournaments in world tennis.

The ticket exchange can be found at and via links on and

viagogo already has some similar ticketing partnerships in place with football clubs, Manchester United, Chelsea FC and FC Bayern Munich.

Gilbert Ysern, Managing Director of the French Tennis Federation said: "We are more determined than ever before to exterminate the plague of the black market. To this end, we have chosen to enter into a partnership with viagogo, Europe's leading secondary ticketing company. Together we are offering fans of both Roland Garros and BNP Paribas Masters, a new, 100% secure ticketing solution. This will be of huge benefit to all."

Eric Baker, CEO of viagogo, "This is a landmark partnership with one of the leading sports organisations in the world, confirming viagogo's position as a true market leader. Fans across Europe have already benefitted from viagogo's service and we look forward to extending this to the passionate fans of Roland-Garros."

For more information on viagogo please contact Harry Porter or Richard Rust at freud communications on +44 203 003 6380/+44 203 003 6481 [email protected]
For more information on the French Tennis Federation please contact Frédéric Longuépée, Director Ticketing and Customer Relations on + / [email protected]

Notes to editors:

About viagogo

viagogo is Europe's leading ticket exchange that allows people to buy and sell live event tickets in a safe and 100% guaranteed way. viagogo is bringing efficiency and transparency to what has traditionally been a murky marketplace. By managing payment and delivery, viagogo guarantees that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.

viagogo was launched in August 2006 with landmark deals to become the official secondary ticketing partner of two of the leading English football clubs Manchester United and Chelsea, making it the only way of legally re-selling tickets to these clubs, due to the special laws in England. Similar partnerships followed with German giants Bayern Munich, Everton, Hearts and leading rugby clubs, Leicester Tigers, London Wasps and Harlequins RFC.

Deals followed with the likes of the Independent and and Warner Music International became the first music label to partner with a secondary ticketing company. A deal between viagogo and Live Nation in the Netherlands was the first ever partnership between a secondary ticketing company and a music promotion company. viagogo pioneered the first charity auctions, working directly with music artists such as James Blunt and Peter Gabriel.

In May 2008, viagogo struck a partnership with the biggest female recording artist in the world. It became the official premium and secondary ticketing partner for Madonna's Sticky and Sweet European tour. This is the first time an artist has signed a deal of this kind, signalling a dramatic shift for both the recording and ticketing industries and proving viagogo to be a true market leader.

In November 2008 viagogo moved into theatre with the world's leading theatre impresario: Andrew Lloyd Webber and his Really Useful Group. Again this was a first, marking the first time that a theatre producer had struck a ticketing deal of this kind.

March 2009 saw viagogo sign a deal with Festival Republic (organisers of the Reading, Leeds and Latitude Festivals) and the Isle of Wight Festival. These historic deals give fans the opportunity to buy and sell tickets to the festivals in a safe and secure environment on viagogo. It is the first time that music festivals have endorsed the secondary ticketing market.

viagogo provides fans with its safe, secure exchange in the UK, Germany, France, Netherlands and the US. Further expansion across Europe will follow in the near future.

viagogo was set up by Eric Baker, the co-founder of, the leading online secondary ticketing company in the US that was acquired in March 2007 by eBay for $307m.


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Richard Rust

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