Garfield 1-2323 Employs Social Media Platforms to Engage Customers in Online World

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73 Year Old Cleveland Icon Leaps into the Digital Age with Social Media Tools to Reach Home Owners

you know you're from Cleveland if you remember Garfield 1-2323

Garfield 1-2323, the #1 independent company for vinyl siding, replacement windows and doors, roofing, and insulation in Northeast Ohio announced today the launch of its social media platform. Coupled with a new Web site landing page,, the company has positioned itself as the online destination for Northeast Ohioans seeking information for all of their home improvement projects.

The new online components represent a customer-focused response to the changing media habits of a growing majority of home owners, enlisting the newest tools in social media such as YouTube, LinkedIn, and Flickr. Garfield 1-2323 owner Herb Schoen commented, "We have always taken customer care very seriously; talking and listening to our customers and taking their views on board. Social media sites like LinkedIn open up new avenues of communication with our customers, so it's important we embrace these technologies."

The new online strategy represents "a giant leap forward" for the company, while leveraging the strong brand recognition build through years of being active in the community. And thanks to a comprehensive search optimization program, Garfield 1-2323's online presence has also increased substantially. Instead of relying on recall of the brand name alone, customers can use commonly used "key words" to find them online.

The Bedford Heights-based company became famous for its advertising campaigns featuring the ubiquitous "Garfield 1-2323" jingle, which has been a mainstay of Cleveland radio and television advertising since 1958. The ads themselves have found a new life online, where they are frequently referenced in pop culture blogs ("you know you're from Cleveland if you remember Garfield 1-2323"), and have been posted on sites like YouTube.

Herb Schoen added, "We are in a competitive market right now. Customers rightly expect a good deal and a professional service. As a result, we will continue to refine our products, services, and most importantly-- our outreach tools-- to meet our customers needs now and in the future."

With over 70 years of local experience, Garfield-12323 can assist you in all of your exterior repair needs. For more information visit Cleveland home repair Garfield 12323 Garfield 12323


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