New York and Los Angeles (PRWEB) April 29, 2009
PlaceVine, the leading web-based brand integration information service connecting marketers to entertainment content producers, announced its expansion into video games through a partnership with leading in-game advertising network Double Fusion. The partnership will utilize PlaceVine's web-based Brand Integration Service (TM) to connect marketers to product integration opportunities in Double Fusion's global network of console, PC and online video games.
The announcement comes on the heels of a record-breaking year in both branded entertainment and video game sales. PlaceVine's unique web-based approach to product integration information and matchmaking services has proven a hit with marketers and advertising agencies seeking unique opportunities for their brands to be part of film, television and web content. The company's addition of video game opportunities taps into the growing desire of marketers to be part of more immersive and engaging content experiences, especially those that appeal to the hard-to-reach 18-34 male consumer.
"Gaming has become one of the hottest forms of entertainment today," stated Adam Erlebacher, co-founder of PlaceVine. "We are thrilled to work with Double Fusion to provide in-game advertising and integration opportunities to marketers utilizing our service."
"Marketers are becoming increasingly sophisticated about how they want to reach and engage their consumer," said Jonathan Epstein, president and CEO of Double Fusion. "We are impressed with PlaceVine's approach to its matchmaking service and look forward to working with the site to make gaming a big success for its advertising clients."
With more than 200 marketers and 300 content producers using PlaceVine, including major film studios, television production companies and top digital media creators, PlaceVine is the leading service for marketers to efficiently source and manage brand integration opportunities. Companies such as Fox Films, Fremantle Media, Arnold Worldwide, A&E Television Networks, Funny or Die, MDC Partners, and The Pavone Agency, among others, all use PlaceVine to source and manage a range of deals, from in-kind product placement to major sponsorships,
Marketers and content producers interested in learning more about brand integration opportunities in leading film, television, web and game properties should contact firstname.lastname@example.org or visit http://www.placevine.com.
PlaceVine is a web-based information service that facilitates brand integration transactions across film, television, gaming, and the web. The company specializes in connecting entertainment content producers with product placement and paid sponsorships opportunities to agencies and brands seeking these opportunities. PlaceVine's award-winning web-based Brand Integration Service™ takes the costs out of monitoring, accessing and managing integration deals, freeing brands and agencies to execute a greater number of high-impact, multi-platform marketing programs. Co-founded by technology start-up veterans Adam Erlebacher and Greg Neichin, and winner of The 2007 Wharton Venture Award, the company is privately funded through NYCSeed and leading angel investors with offices in New York and Los Angeles.
For more information, please visit http://www.placevine.com
About Double Fusion
Double Fusion is the most powerful multi-platform in-game advertising network in the world. Tapping into the growing $2 billion dollar in-game advertising market Double Fusion connects Fortune 500 brands to millions of video game players through their award-winning dynamic ad-serving technology and marketing services. Committed to providing free and ad-supported games for everyone, Double Fusion's global network currently boasts over 30 top-tier game publishers providing unique game content experiences for consumers and the advertisers looking to reach them across all demographics, platforms, and game genres. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo.