WOMM-U Offers Real World Knowledge for Word of Mouth Marketing Success

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Again this year, May 13-14, in Miami Beach, the Word of Mouth Marketing Association will host WOMM-U, a comprehensive and interactive educational experience designed to provide the real-world knowledge required to execute impactful word of mouth marketing (WOM) programs in today's challenging marketing environment. The agenda features a wide variety of timely WOM topics presented by prominent experts in the field.

WOMM-U is different from any other conference of its kind because of its powerful mix of theoretical and practical opportunities that offer real-world knowledge and tools to begin or strengthen WOM programs for brands and nonprofits

Again this year, May 13-14, in Miami Beach, the Word of Mouth Marketing Association will host WOMM-U, a comprehensive and interactive educational experience designed to provide the real-world knowledge required to execute impactful word of mouth marketing (WOM) programs in today's challenging marketing environment. The agenda features a wide variety of timely WOM topics presented by prominent experts in the field.

"WOMM-U is different from any other conference of its kind because of its powerful mix of theoretical and practical opportunities that offer real-world knowledge and tools to begin or strengthen WOM programs for brands and nonprofits," said WOMMA Executive Director Kristen Smith, CAE.

The agenda for the two-day event includes social media-based WOM presentations and workshops with representatives from Google, YouTube, MySpace, Facebook, Bebo, Eons, Twitter, as well as noted bloggers and industry consultants. Participants also will engage in roundtable sessions with WOM experts.

Among featured plenary-session presentations are:

You Tube and Google: Maximizing Online Video for Marketing Success: Jeben Berg, creative director of Cross Platform Solutions for YouTube & Google, will cover the sometimes complicated process of using YouTube and Google to better connect with customers.

Marketers Dilemma: MySpace, Facebook or Both?: The world's two largest social networks have more than 130 million users every month. Today the issue isn't IF you should use MySpace or Facebook to reach your customers, it's HOW. Panelists will share insights on how to utilize these social media platforms to enhance favorable brand awareness.

FTC Guidelines: Ethics, Endorsements, etc.: The Federal Trade Commission (FTC) recently proposed new guidelines to address endorsements and testimonials used in traditional media and emerging media such as blogs, Twitter, and Facebook. They are intended to prevent misleading and untruthful endorsements from advertisers and bloggers. Paul Rand, WOMMA's Vice President and Ethics Chair, and Anthony DiResta, attorney and former regional FTC Director, will lead discussion on how the proposed guidelines affect offline and online WOM programs.

Online registration for WOMM-U is available at http://www.womma.org. The conference will be held at the Ritz Carlton South Beach and begins May 13 at 8:00 am. The cost is $995 for WOMMA members and $1,495 for nonmembers.

WOMMA, http://www.womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2005, WOMMA currently has approximately 400 members. They include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

Register at http://www.womma.org

Contact:
Chuck Weber
(847) 705-1802
chuck @ womma.org

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