Express Lane to Customer Acceptance: FormulaXpress' New E-Commerce Site Educates to Sell

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FormulaXpress's new web site,, allows parents and gift givers the ability to purchase ForumlaXpress, a revolutionary new parent aide that makes bottle feeding faster and cleaner than ever before.

So, you are about to launch a new type of product and want to achieve rapid acceptance, but wonder how you will gain exposure with a limited budget? FormulaXpress (, an innovative new baby bottle brand teamed up with Polar Design ( to overcome this with an online presence integrated with educational video sequences that explain the benefits of this revolutionary parent aid. The associated online marketing campaign is attracting visitors at a fraction of the cost of other methods. The new web site located at ( quickly educates parents and gift givers about how easy the baby bottle can make feeding with its trademark "snap" and "shake" while at the same time offering easily accessible buying opportunities.

Polar Design understood that the challenge facing new products, especially products that redefine their categories, is customer understanding. Without the benefit of an existing customer base, referral programs that work so well for consumer goods gain little traction, and with a limited budget, companies aren't able to "buy" time in front of consumers via traditional media or sales opportunities. FormulaXpress' online video displays the ease of use and speed of with which the baby bottle mixes formula, generating desire within seconds of the initial video. This rapidity is crucial given the average few seconds that visitors are willing to spend on a home page. By showcasing the product's ease of use and functionality, the site connects with potential customers quickly, encouraging them to watch longer video clips, access educational materials, or jump straight to purchase.

At the same time, a cost effective search engine optimization and social networking campaign is attracting new parents in search of better feeding solutions at a fraction of the cost of other methods.

With the combination of an attractive e-commerce site, multimedia video, and a cost-effective online marketing campaign, FormulaXpress has all the elements in place to break through the baby product market.

About FormulaXpress:
FormulaXpress (, developed by Pioneer Product Development, is a baby bottle attachment which is used to store and quickly dispense pre-measured amounts of baby formula. Pioneer Product Development is a start-up Massachusetts corporation that develops unique and especially useful products. Pioneer Product Development promotes and sells products that they develop as well as third party products that compliment ours, and are interested in pursuing new product ideas with inventors in the area.

Pioneer Product Development launched online sales of FormulaXpress in March 2009. FormulaXpress is also starting its social networking debus with a video on YouTube ( and a Facebook page (

About Polar Design:
Polar Design ( is a mid-sized interactive agency with offices in the United States and Europe, founded in 1999 with the mission of elevating corporations' and non-profits' Internet communications. Our 30 employees serve the web marketing and e-commerce needs of Fortune 1000 and small businesses alike through their diverse specialties, from identity and concept development, to graphic and multimedia flash design, to programming and database development. In addition to custom design and development, Polar Design provides a range of marketing solutions, an affordable "hosted" content management and e-commerce platform, as well as application hosting with twenty-four hour support.


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Sara Gyllstrom
781-404-4000 ext. 312
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Sara Gyllstrom
Polar Design
781-404-4000 ext. 312
Email >
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