Bite Communications Hosts 'Surviving the Storm' BiteBash Event with Leading Industry Thinkers

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Experts from Retail, Technology, Travel and Automotive Sectors Join Panel to Discuss How to Navigate Brands through the Great Recession

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Bite Communications, the multi-channel technology communications consultancy, today announced it will be hosting its next BiteBash event in San Francisco on May 12th to discuss communications strategies to survive the downturn. The Panel discussion will be attended by thought leaders from a range of sectors to discuss the evolution of their marketing and communications programs to deal with the challenges presented by the current economic climate.

"This event is designed to bring together a group of marketing innovators from a range of different industries to stimulate a discussion on a topic that needs to be front of mind for everyone right now - how can we use marketing as a tool to bolster your organizations brand and survive the financial storm we find ourselves in the middle of," said David Hargreaves, General Manager, Bite Communications North America. "As well as the role traditional marketing tools can play, much of the discussion will focus on the impact new and digital marketing techniques are set to have. Social media is the one area of the overall marketing pool that organizations still seem prepared to invest in highlighting the increasing importance business place on using these tools to reach a diversity of audiences."

'The Great Recession', the most dramatic term coined yet for our current economic situation, is a global issue that has left no industry untouched by falling budgets and job cuts. The event will focus on how marketing and communications - both digital and conventional - can prove its value in times of economic uncertainty with panelists offering their own unique view on what brand managers should be doing today to preserve their budgets and communications tomorrow. The following executives will be joining the panel:

  • Karen Kahn, Vice President Global Communications, Sun Microsystems
  • David Weiskopf, Vice President, Corporate Communications Charles Schwab
  • Rachel Konrad, Senior Communications Manager, Tesla Motors
  • Will Aldrich, Vice President, Product, TripIt
  • Keely Wachs, Senior Director, Corporate Communications, BrightSource Energy

The BiteBash event is being sponsored by the American Marketing Association - the largest marketing association in North America. Mark Evans, President-Elect, American Marketing Association commented: "Organizations of all sizes across all sectors have been slashing marketing budgets since the first signs of this crisis loomed. While experts suggest that businesses should invest more in marketing during a downturn to take advantage of competitors cut backs, the knee-jerk reaction is to reduce expenditure wherever they can. BiteBash will provide a fascinating insight into how different industries plan to tackle this particularly difficult period and emerge out of the other end unscathed."

The event will be taking place on May 12, 2009 at the Hyatt Regency in San Francisco. For more information please contact Jason Clarke at 415.365.0400 or register by visiting http://bitebash.bitepr.com/events/surviving-the-storm/.

About Bite Communications
Bite, a subsidiary of the Next Fifteen Communications Group, is a 180 strong communications consultancy with offices in Beijing, Hong Kong, London, Toronto, Los Angeles, New York, San Francisco and Stockholm. With a mission to deliver fearless and boundless communications campaigns to its range of B2B and B2C clients, Bite has built its business on developing creative, results orientated campaigns for market-leading blue chip and fast growing emerging start-up brands. Its client list includes Apple, AMD, Facebook, Sun Microsystems, Sybase and Symantec. For more information, visit the Bite Communications website at http://www.bitepr.com.

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