Wildfire Welcomes 14-year Lighting Industry Veteran Dallas Ford as New Manager of Inside Sales

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Wildfire, Inc., the industry leader in UV (aka ultraviolet or "black light") effects, fixtures and products, has hired Dallas Ford as the company's new Inside Sales/Customer Service Manager.

Wildfire, Inc., the industry leader in UV (aka ultraviolet or "black light") effects, fixtures and products, has hired Dallas Ford as the company's new Inside Sales/Customer Service Manager.

"We're delighted that Dallas has joined our team," says Wildfire president John Berardi. "He is both a people person and a project person and that's exactly what we need for our customers. He will do a stand-up job."

Ford has been in the lighting industry for 14 years. At Xenotech (now Strong), he was product manager for the now defunct Nocturn line of UV fixtures. He subsequently ran the inside sales & customer service department for Lighting Control & Design, Inc., which sells control systems for commercial lighting.

"My time in the commercial lighting industry taught me so much about the process of projects, from beginning to end," says Ford. "I have had the opportunity to work with a variety of customers from designers to installers, and assisting with every aspect of a project. It's very exciting to be here, working on great projects with great people."

About Wildfire
Founded in 1989, Wildfire, Inc. has been the market leader in the UV effects industry from its inception. Manufacturing the lights and lamps in addition to visible and invisible fluorescent paints, the company's philosophy has always been that what they are really providing is an effect. Wildfire's commitment to a specialized market has placed Wildfire effects and products at top amusement parks around the world, on concert tours utilizing dual image backdrops, in family entertainment centers and theatrical productions - anywhere that an operator, designer or producer seeks to create a magical shift in the guest environment. Visit http://www.wildfirefx.com.

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Jonathan Weisgal
Wildfire Inc.
310-755-6780 ext. 104
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