San Francisco, CA and New York, NY (PRWEB) April 29, 2009
In the midst of the worst economic crisis since the Great Depression, HalogenLife launches a new luxury online blog. Sound ill-timed? Luxury doesn't have to be a cliche. HalogenLife aims to redefine what is luxurious and represent holistically the lifestyle of a new breed of affluent users - those who aim to enjoy life - through travel, spending time with their families and making conscious choices that define their values.
"Luxury has gotten a bad wrap. It's become synonymous with diamond-encrusted yachts and excessive consumption. When we speak of luxury, we mean enjoying the greatest breadth and depth of experience, making socially responsible choices that enhance the well-being of others as well as our own and appreciating well-made objects for their craftsmanship and quality. Real luxury is an abundance of time, resources and options," said Gregory Shove, HalogenLife's CEO and Publisher.
"Now, we're not above raving about Hermes watches and Maseratis - because we love that stuff too. But we'll also show you how to make the most of your time, acquire new skills, experience travel destinations you've never visited and find the perfect car or smart phone -- and we'll help you manage all of the above within the context of a busy family and professional life," said Anderson.
What's in store for the HalogenLife reader?
Think of HalogenLife as the ultimate online lifestyle guide. Sampling of Special Features:
- Spaces We Love: Our selection of interior spaces that make you think a little differently about the possibilities of functional art.
- Little Luxuries: Our weekly newsletter that delivers the small, but high-end products that make life a little more enjoyable.
- Productivity Fixes: Our guide to using new technology in your often over-scheduled day.
- Halogen Cheat Sheet: Our synthesis of all the haute topics you will need to arm yourself with current events and witticisms for a weekend cocktail party.
HalogenLife is an online publication focused on smart luxury, and is published by Halogen Network. We offer objective, independent guides plus entertaining news and advice on thoughtful consumption. The company is privately owned and based in San Francisco, and is backed by Kohlberg Ventures. Jim Kohlberg and Allen Morgan, of the Mayfield Fund, sit on the board of directors. Advertisers on HalogenLife include Exclusive Resorts, Emi
Media Contact: Greg Shove