Launches "Finish Me Off" Web Fashion Show To Help Women Create New Looks By Accessorizing

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Six-part video series offers tips to dress up current outfits without breaking the bank. today announces its new fashion show Finish Me Off, a lineup of videos to help women make the most of their wardrobes on a budget. The six-part series, shot at H&M and Lord & Taylor in Manhattan, showcases creative, cost-effective ways women can use accessories and styling techniques to give them the look they want. In these new videos, fashion stylist and columnist Alison Stewart dresses and accessorizes real women to illustrate her effective, easy-to-apply style tips.

The first video of the six-part series demonstrates the New York Chic look and debuts today, April 29, on A new segment will be published every Wednesday on SheZoom. In addition to the NY Chic, other "looks" Stewart achieves include: the Gossip Girl; Splash of Color; Young, Hip Business; and Boho Chic.

The videos can be viewed at and at Stewart's website,

"Times are tough right now, so we wanted to give women some ideas to help cut back on costs without cutting back on style," said CEO, Stacey Artandi. "We produced Finish Me Off to show women easy ways to get the look they're after without spending a lot of money."

"Creating a new look doesn't have to mean buying completely new clothes," said Stewart. "Most of the time, a belt, the right shoes or a perfect piece of jewelry can change the whole feel of an outfit."

About SheZoom
SheZoom is a video Website that targets women with a diverse range of programming, SheZoom is an upbeat and engaging community that encourages women to laugh, learn, share and connect. SheZoom partners with experts in fields such as weight loss, fashion, food, and parenting in order to deliver positive, credible information useful to women in their daily lives.


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Stacey Artandi