Support Floods in for Record-Breaking Campaign to Raise a Million

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Less than a week after the official launch of The £1 Challenge, businesses, celebrities and the public are rallying round comedy actor Steve Trister as he attempts to raise a million pounds for The British Heart Foundation.

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28 year old Steve Trister, from Essex has less than three months to hit his target of generating 1 million unique donations before he embarks on the London to Southend Bike Ride on Sunday 19th July 2009.

What makes this challenge spectacular is that Steve only wants people to make a single donation of £1 and so the campaign's success relies on people spreading the word through their friends, family and social groups. And if Trister achieves his target of £1 million, the challenge is likely to smash a world record in the process too.

Trister has chosen The British Heart Foundation as the beneficiary of his campaign donations after seeing first hand how lives can be transformed thanks to research into heart conditions and treatments.

"Two days before I came up with the idea of The £1 Challenge, I went to visit my dad's friend in hospital. He has an ICD fitted which has saved his life several times and it got me thinking seriously about my own health and fitness. I decided that I didn't want to wait until something happened to me or my close family before I took action and so The £1 Challenge was born," reflects Trister.

Trister's efforts have been commended by The British Heart Foundation who said "The £1 Challenge is a unique proposition and very easy for supporters to get involved with". The campaign is also receiving support from a number of personalities including Russell Grant, who is scheduled to record a comedy viral video with Trister in support of the campaign.

"I'm overwhelmed with the support that The £1 Challenge has attracted already and hope that many more will come on board and help us collectively raise a million to help save lives," says Trister.

To find out more information or to pledge your support to The £1 Challenge, visit http://www.1poundchallenge.co.uk, where you can donate online.

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