Pontiflex AdLeads Closes the Advertiser ROI Loop

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Incorporates Powerful New Email Technology; Enabling Advertisers to Follow Up with Consumers in Real-Time

In a tough economy, it is especially important that we are able to show our clients how marketing moves the needle in terms of driving important business metrics

Pontiflex, the first open and transparent cost per lead (CPL) market, has announced the addition of a powerful email solution to the company's flagship product, Pontiflex AdLeads.

With Pontiflex AdLeads, advertisers can run display and direct response creative on premium publishers, connect with interested consumers and pay only for qualified leads - instead of just clicks or impressions that may never convert. Now, for the first time advertisers will also be able to follow up on these leads in real-time through email to keep consumers engaged.

"Acquiring leads from qualified consumers is important, but it's only half of the online advertising puzzle," said Brian Sturgis, Manager, Affiliate and Search, at Coldwater Creek, America's leading specialty retailer of women's apparel, gifts, jewelry and accessories. "It's especially important to Coldwater Creek that we are able to follow up with these consumers in a timely manner to create deeper and more meaningful relationships."

With Pontiflex AdLeads, marketers could already connect with new publishers and easily set up transparent CPL campaigns. Now they can log-on to Pontiflex AdLeads and set up real-time auto-responder emails -- emails that are sent automatically in response to specific consumer interactions. Pontiflex AdLeads' centralized reporting enables advertisers to track metrics like email open rates, click-throughs and conversions to individual publishers and optimize campaigns based on hard ROI metrics.

"In a tough economy, it is especially important that we are able to show our clients how marketing moves the needle in terms of driving important business metrics," said Michael Wunsch, Vice President, Media and Strategy at Leapfrog Interactive. "With Pontiflex AdLeads we are able to connect the campaign front-end and backend and close the ROI loop, which really helps us make the case for strong marketing budgets."

The incorporation of a real-time email solution into Pontiflex AdLeads is especially relevant at a time when online marketers are shifting the emphasis of branding campaigns from announcement-focused strategies to engagement-oriented ones. Relevant and timely email communications are at the heart of a successful engagement strategy.

"With today's announcement, Pontiflex AdLeads offers advertisers the most complete online advertising solution in the marketplace," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "Now marketers can not only acquire leads from interested consumers at a fraction of the cost of CPM and CPC campaigns, but also engage them in a timely and relevant way to cement these relationships."

For learning more on email auto-responder best practices, please visit the The Pontiflex CPL Blog.

In April 2008, Pontiflex raised $6.25M in Series B funding from leading venture capital funds RRE Ventures, New Atlantic Ventures and Greenhill SAVP.

About Pontiflex:
Pontiflex is the industry's only open and transparent lead generation marketplace. Hundreds of publishers, advertisers and technology providers connect through Pontiflex to make lead generation marketing simple, effective and profitable. http://www.pontiflex.com

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Joe Ciarallo
Pontiflex
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