Launches Search Engine for Australia, its 13th So Far

Share Article announces the launch of its web directory for Australia, the 13th in its series of country search engines.

not so much a directory as a manually-indexed search engine.

At a time when web directories around the world are falling like nine pins, has been expanding steadily. Launched in 2004 as a directory for the United Arab Emirates, it now runs directories for the UAE, Bahrain, Kuwait, Qatar at, New Zealand at, China, Singapore, India, Saudi Arabia, Oman, Yemen and USA at Recently it launched its directory for Australia at, its 13th country directory. New ones for Ireland, the UK and Canada are in the works.

The reason for's success in a high-mortality environment can be summed up in one word: integrity. Never intended to be a tool for web sites to accrue PageRank it has instead steadfastly set its sights on providing the best possible search experience to its users. So where other directories are content to describe web sites in eight to ten words, Findouter goes to extraordinary pains to scan sites for relevant keywords and then distills those keywords in a long description. This is then used by its in-house search software to throw up exactly those results that its users are looking for. No wonder that describes itself as "not so much a directory as a manually-indexed search engine."

What finds most amazing is that the tens of directories still out there (not so long ago they used to number in the thousands) have learnt nothing from Google. "It's the ranking, stupid," says Philip George, Director. When users visit a category they do not want to be greeted by a jumble of disordered links but an ordered listing of the kind long made famous by Google. Right from its inception,'s focus has been to rank sites according to their importance. Click on this link for US Hospitals and you'll see a neat list of the top hospitals. Amazed? Most people are. It's not easy to do of course, which partly explains why in five years Findouter has covered just 13 countries. But then, quality over quantity has always been Findouter's watchword.

Fly-by-night web directories set up mainly to lure web sites by baiting for PageRank can be identified quickly by the number of dead links in them. Since their primary objective is to list sites (usually for a fee) they have no incentive to weed out dead links, which is indeed the most difficult part of running a directory.'s proprietary link-checking software plays a key role in keeping it perpetually fresh.

For most listings in countries like USA, New Zealand, Australia and Singapore, provides addresses, telephone numbers and maps. For large countries, listings can further be narrowed down by region and city. All this takes time and money but again it's proof that's primary focus is providing the best search results to its users, not listing a gargantuan number of sub-standard links. also has mobile sites for the UAE, China, Singapore, India, New Zealand, Saudi Arabia, Oman, Yemen, USA and Australia.

Since early this year, has been offering expedited site listings for a fee of US $5. The expedited listing is by invitation only. In other words, if a submitted site is found worthy of listing, and only then, it is invited to pay US$5 for a listing within 10 days. The usual wait runs six months to a year.


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