LinkedIn and Facebook have become permanent features of marketing, business networking, and connecting with people
San Francisco, CA (PRWEB) April 30, 2009
M Squared Consulting, Inc., a consulting industry pioneer and recognized leader in the field of flexible human capital, announces the official release of the 2009 M Squared Independent Consultant Survey results on Thursday, April 30th, 2009.
The survey uncovers the business trends of Independent Consultants and the clients they serve. "The purpose of the survey is to take the pulse of the consulting marketplace and gather firsthand insights from our Consultant Network," says Alex Dodd, CEO of M Squared Consulting, "This is a unique view into the consulting marketplace and we are pleased to be able to share it."
The M Squared network consists of over 14,000 Independent Consultants. "The survey allows us to tap into the collective wisdom and experience of our consultants, while getting a snapshot on the vitality of the overall market for consulting," says Dodd.
The 2009 survey, conducted in February and received a record 1,110 responses, confirmed the far-reaching effects of a tough economic climate. The overall sentiment reflects the tough economic climate and the general level of business uncertainty that exists today. There are a number of insights in the survey on how Independent Consultants and client companies are surviving the downturn, and what they expect for the future.
As the downward economy impacts the consulting marketplace, according to the survey, consultants continue to see an increase in engagement opportunities within the technology, healthcare, biotechnology/life sciences, and financial services industry verticals. Though these
industries have been cited by consultants in previous M Squared surveys as having an upward trend in opportunity, recent legislation supports this view. One M Squared independent consultant adds, "Green and Clean Technology," as an industry vertical with growing opportunity, while another mentions, ""Internet infrastructure. Financial analysis systems. Forecasting and modeling systems."
The 2009 survey speaks strongly to the adoption of social media and networking groups by M Squared Independent Consultants. "LinkedIn and Facebook have become permanent features of marketing, business networking, and connecting with people," says Dodd.
One survey respondent wrote, "I consult in this arena and have been active in social media for over a decade. Blogs, Facebook, MySpace, Ning, Twitter, Plurk, Friend Feed, Flickr, LinkedIn, Plaxo, the list goes on and on..." While another consultant writes, "[I am] increasing interest in social networking. It will become an integral part of marketing."
On Thursday April 30th, 2009 at 10:00am PST M Squared will hold a live webinar disclosing, in detail, the results of the 2009 survey. "In addition to presenting the hard quantitative data from the survey, for each issue discussed we included some representative qualitative feedback provided by our survey respondents," says Dodd.
Christine Couture, Corporate Marketing Project Manager for M Squared Consulting, will introduce Dodd and Chief Marketing Officer, Kimball Norup, who will present the results in the webinar. M Squared Consulting first initiated its annual Independent Consultant survey in 2003.
To register for the webinar visit https://www2.gotomeeting.com/register/750828488