Tel Aviv, Israel (PRWEB) May 27, 2009
The tech marketing gurus at Glooq.com are turning the simplest and most widely used communication technology - email - into a powerful way for businesses to spur new growth. By allowing users to easily embed high-quality marketing banners into their emails, Glooq provides companies with an entirely new, minimum-cost marketing platform.
Glooq has enjoyed sweeping success in Europe in recent months as industry leaders Audi, McCann Ericson, Remax, Konica Minolta, Motorola, and DHL, and more than 500 other leading brands have begun using the low-cost service to turn their millions of monthly corporate emails into mini-billboards. Now, Glooq has announced that it's moving into the US market where it sees enormous potential for new business growth, not just for itself but for the thousands of American businesses that can use Glooq's technology to drive growth during the economic downturn.
"Difficult economic times force everyone from corporate giants like McCann to mom-and-pop stores to find innovative and cost effective ways to advertise," says Glooq CEO, Elad Schneor. "Just think how many emails you send every month - hundreds, if not thousands! Glooq makes sure that all this valuable email marketing space doesn't lie fallow but, on the contrary, gets used to promote services and products with as little cost and as much financial gain as possible."
Prior to Glooq, the virtual advertising "real estate" of email had been sorely underutilized, representing a significant loss in potential marketing dollars. But as the pinch of today's economic downturn becomes more acute, companies are eager to create new business opportunities in places where opportunity wasn't seen during boom time.
Even multi-billion dollar conglomerates are now looking to Glooq to fill gaps in their marketing budgets. McCann Ericson Belgium's Head of Digital, Geoff Michiels says, "McCann Digital is always at the forefront of technology for its clients and Glooq allows us to use our clients' budgets to the maximum while reaching excellent marketing results."
Glooq lets users install a lean client which interfaces with Microsoft Outlook to manage an unlimited number of animated banners. Much more than just embedding the banners, Glooq provides sophisticated ad-campaign management features such as ad shuffling and detailed statistics analytics for users to measure and improve the effectiveness of their email ads.
All of this is quickly making Glooq one of the internet's hottest new marketing technologies, even as both the tech and advertising markets continue to cool. However, economists have long noted that the most powerful innovations tend to arise out of economic adversity - a pattern that the Glooq team is happy to be a part of.