New Paper Offers Retail Banking Strategies In Response To Financial Crisis

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A new paper from Media Logic, a marketing communications firm with expertise in the financial services industry, discusses how the current global financial crisis is affecting consumers' banking behavior - and changing their banking expectations at the same time. Media Logic's new paper, Retail Banking Trends in a Recession Market, is now available for download at http://www.mlinc.com/retailbanking.

A new paper from Media Logic, a marketing communications firm with expertise in the financial services industry, discusses how the current global financial crisis is affecting consumers' banking behavior - and changing their banking expectations at the same time. Media Logic's new paper, Retail Banking Trends in a Recession Market, is now available for download at http://www.mlinc.com/retailbanking.

Retail Banking Trends in a Recession Market is a must-read for financial institutions looking to successfully engage today's consumers by responding to their changing needs. The paper provides valuable insights on how the financial crisis is affecting almost every aspect of consumer banking, and offers a variety of suggestions on what banks can do to help consumers feel more confident about their banking decisions. Topics discussed include:

The impact of the recession on consumers (at every income level)
The changing relationship between consumers and banks
The need for innovation within the banking industry

"Consumers are looking to protect their investments now more than ever," says Paige Fleury, vp senior creative strategist at Media Logic. "They want to save money and keep it safe - and they're looking for the best and most secure way to do that. At a time when people need immediate access to their finances and to financial guidance, it's imperative that banks respond by becoming more accessible and consumer-focused."

Download the Paper to Learn How to Successfully Market in an Economic Recession
The four-page paper, Retail Baking Trends in a Recession Market, is now available for download at http://www.mlinc.com/retailbanking and offers key insights into how consumers' relationships with their banks are changing - and how the financial industry can respond

If you are looking for ideas on how your financial institution can best reach today's consumers, Media Logic encourages you to take the agency for a test drive. Go to http://www.mlinc.com/testdrive and tell us about your specific challenge and we'll provide you with a top-line list of real recommendations.

About Media Logic
Media Logic is a strategic marketing and communications firm specializing in brand building, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY, with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services in consumer/financial, business-to-business and higher education for a wide range of clients, including Visa, Trans World Entertainment, MVP Health Care/Preferred Care, Weil-McLain, Fortitech, SPX Cooling Technologies, Alloy Polymers, Penn Mutual, SI Group, Hofstra University, the Johnson School at Cornell University and Binghamton University. Media Logic is ranked by Advertising Age as one of the nation's top 250 advertising agencies and by BtoB Magazine as a top business-to-business agency. Visit http://www.mlinc.com for more information.

Contact: Josh Martin/ 518.456.3015

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