Memorial Day Release of New Looner Single

Los Angeles, CA (PRWEB) May 1, 2009 -

When millions of Americans return to work on Tuesday, May 26th, lamenting the end of the holiday weekend, they can take solace in the release of the addictive new single from Looner "I Love My Tamagotchee!" (based on the wave of obsession the world saw from the Japanese "Tamagotchi" toy) and accompanying video from their new label Avian Recording Company. The single, as well as a full-length version of the video, will be available on iTunes.

About Looner:
Many words have been used to describe this multitasking musical-duo. Among them: "captivating," "infectious," "stimulating," "power-packed" and "refreshing." To that could easily be added "an audio-anomaly," since between but the two of them - by means of state-of-the- art live sampling and a seemingly inexhaustible abundance of raw talent - Looner has adeptly breached contemporary musical conventions to produce in terms of sheer sound-size their very own "Wall of Sound."    

About Avian Recording Company:
May 1st, 2009 will mark the launch of the Avian Recording Company, a new approach to the olden label model. In light of the industry's fundamental shift in the way music is now delivered, and with the digital revolution well upon us, it's ironic that Avian's approach to running a record label will be more reminiscent of circa 1959 than 2009.

Eager to get back to the basics and focus squarely on the art itself, Avian plans on pushing singles and EPs as the initial insertion point into society, offering richer and more refined songs to the already over-saturated public rather than more "comprehensive" yet potentially diluted bodies of work. Important as well to Co-Presidents/Partners Angel & Zoë Roché is the notion of nurturing their artists and really developing the music that speaks to them.

With the physical aspect of distribution out of the picture, Avian's green approach will make it possible to deliver music into the hands of virtually the same amount of consumers as ever, but in a less wasteful, more eco-friendly manner.

For more information on Avian Recording Company, please visit: http://www.avianrecordingcompany.com.

For more information on Looner, please visit: http://www.loonertheband.com.

Media contact:
Marlan Willardson
MWPR
marlan(at)mw-pr.com

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