CARE Media Holdings Launches "Green" Marketing Program for Advertisers

A leading provider of Digital Reception Room Programming, CARE Media's new initiative will save advertisers money by going paperless and help the environment while providing greater reach to target audiences.

Los Angeles, C (PRWEB) May 1, 2009 -- CARE Media Holdings, the Tampa, Florida-based leader in the development and delivery of digital reception room programming, announced today that it is going "green" when it comes to providing advertisers access to their target audiences.

Beginning June 1, the company will offer advertisers the opportunity to provide a direct message to viewers of CARE Media's programming through a text-in message code. When interested viewers text in the code, they will receive a 164-character text message instructing them how to access detailed information on the product or service of their choice through the advertiser's website. This allows CARE Media's advertisers to directly, and cost effectively, reach desired demographic audiences through an electronic medium that cuts back on the amount of paper being used to print brochures.

"Today's consumers are getting their information from non-traditional outlets such as Twitter and Facebook, predominately through electronic devices like PDA's and cell phones," explains Philip M. Cohen, president and CEO of CARE Media. "Our research shows that today's time constrained women are spending very little time reading printed newspapers, magazines, and especially brochures and mailers. We feel that providing a direct response component to our program will provide less clutter in doctors' offices, give our advertisers quick and measureable access to their audience, while helping the environment by using less paper."

According to the book 50 Simple Things You can Do to Save the Earth by John Javna, Sophie Javna, and Jesse Javna (Earthworks Group; April 2008; paperback) each year 100 million trees are used to produce junk mail and brochures. Physician and veterinarian practices receive as many as 500 brochures per month from pharmaceutical companies with the vast majority going unread and in many cases thrown out. And, while recycling has become almost an everyday practice for most of us, all that used paper is going unused and an expensive commodity. According to Greener World Media, Inc., (www.Greenbiz.com) demand for recycled paper has dropped since 2007, and recycling rates for paper have grown from 44 percent to 56 percent.

Probably more significant than using renewable and biodegradable paper, are the solvents related to the emission of volatile organic compounds (VOCs) from solvents which are widely used in printing and ink manufacturing. That is why going paperless is becoming the preferred vehicle for environmentally conscience consumers and corporations.

Chandra Rusk, CARE Media's Vice President, Subscription Services says "we are in daily contact with thousands of doctors, and through them tens of thousands of patients and parents. In fact we just completed another major Arbitron survey of offices across the country, which will be released in a few weeks, and I have three teams of reps in telephone contact with offices all day every day. The Arbitron survey focuses on patient/parent observations but the telephone contacts seek information across the board. One thing we hear over and over again is staff members lamenting the constant flow of competing drug company brochures delivered to their waiting rooms. When you add up the number of pharmaceutical companies and the number of drugs they sell, and then think about each one of them sending hundreds of brochures to the office, you can understand the concern of staff members."

CARE Media's new paperless program addresses these concerns and can help solve that clutter problem while providing pharmaceutical companies the opportunity to directly reach consumers who show they are interested in their information by texting for it. CARE Media will offer this to advertisers of their three reception room networks: PetCARE TVTM, Women's HealthCARE TVTM, and KidCARE TVR, at no additional cost.

Patients typically wait an average of 29 minutes in a doctor's reception area before moving to an exam room. Doctors are increasingly concerned about providing reliable, valuable information to their patients while they wait. A doctor's reception area provides the perfect setting to deliver specific advertising messages to an engaged audience unable to skip ads or channel surf. Using state-of-the-art, high-definition digital media to air educational healthcare content pertinent to viewers, and endorsed by physicians, CARE Media reaches consumers in veterinary, pediatric, and OB/GYN offices across the country through their brands, PetCARE TVTM, KidCARE TVR, and Women's HealthCARE TVTM.

CARE Media's continual seven hour program loop is like a traditional television schedule, interspersing informational segments with commercials and billboard ads. The frequency of ad rotation ensures each patient exposure to target ads during their wait time. In addition, CARE Media programming airs on networks that are surveyed by Nielson and Arbitron, ensuring advertisers can substantiate their ROI.

KidCARE TV
KidCARE TVR digitally delivers programs to heighten a mother's awareness of pediatric wellness issues and improve collaboration between parents and pediatricians. The network targets the 60,000 pediatrician members of the American Academy of Pediatrics (AAP). The AAP reports an average of 26.5 minutes waiting time to see a pediatrician. These waiting room/exam rooms provide "the Captive Audience", of women age 25-34 with children 1 week to 16 years of age.

PetCARE TV
PetCARE TVTM offers exciting client education tools that allow veterinary professionals the opportunity to further promote companion animal health and welfare to pet owners. PetCARE TV is hosted by nationally-known media veterinarians, Dr. Jeff Werber and Dr. Bernadine Cruz. Companies such as K9 Advantix, Purina, Nestle, Frontline, and Fox Movie Corp. currently advertise. PetCARE TV also has an interactive online site, www.MyPetCARETV.com, which provides pet owners a forum to interact with other pet owners and with veterinarians.

Women's HealthCARE TV
Women's HealthCARE TVTM specifically addresses the growing number of obstetric and gynecological health care issues women face on a daily basis. Spanning the range from puberty through pregnancy and beyond through menopause, Women's HealthCARE TV will cover topics such as urinary disorders, mammograms, heart disease, infertility, pregnancy issues by trimester, and sexually transmitted diseases such as HPV.

About CARE Media Holdings Corp
CARE Media Holdings Corp, through its brands PetCARE TVTM, KidCARE TVR, and Women's HealthCARE TVTM, delivers advertiser-supported health care educational programming to millions of consumers through veterinarian, pediatrician, and OB/GYN offices throughout North America. The captive audience networks broadcast short informational video segments interspersed with relevant advertising at point-of-care, educating viewers on pertinent healthcare issues and encouraging viewer/physician discussion during the examination. CARE Media bridges the gap of wait time before medical appointments; using new high-definition digital media to air CARE Media produced content. PetCARE TV offers direct-to-consumer television programming to nearly 4,000 subscribing veterinary hospitals and clinics, of which the first 100 were converted to broadband during the 4th quarter of 2008 and expected to reach 1200 broadband conversions in 2009. KidCARE TV, launched in October 2007, operates in over 2,500 pediatric offices. Women's HealthCARE TV, targeting women of all ages, has reached a subscriber level of 1,000 offices with continued expansion throughout 2009, expecting to reach 2,500 by the end of the year.

To learn more about CARE Media and their networks and how to advertise, visit www.CAREMediaTV.com

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