Corporate Anthropologist to Appear At Penn Club: Offers Guide to Finding New Business Opportunities in Changing Economy

Forget about the competition, rethink your own strategy, see the unsolved needs of customers and non-customers, and create a demand for your company are some of the groundbreaking subjects to be discussed in a unique workshop on May 6th at 6:30 pm held at the Penn Club, 30 W. 44th Street in New York City.

New York, NY (PRWEB) May 1, 2009 -- Forget about the competition, rethink your own strategy, see the unsolved needs of customers and non-customers, and create a demand for your company are some of the groundbreaking subjects to be discussed in a unique workshop on May 6th at 6:30 pm held at the Penn Club, 30 W. 44th Street in New York City.

Andrea Simon, PhD, noted Corporate Anthropologist and founder of Simon Associates Management Consultants, specializes in helping companies adapt and thrive within changing environments. Dr. Simon identifies trends that help clients find new customers, build better solutions, design innovative customer experiences, and stay ahead of the curve by uncovering new markets.

Her workshop includes a common sense approach that has a proven success track record with companies such as Southwest Airlines, Curves, Yellow Tail Wine and Cirque du Soleil. Dr. Simon believes that corporate culture inhibits growth and stability in today's market and that, in order to change the corporate culture, it is imperative to feel, think and see differently.

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