DemandROMI Founder to Deliver Workshop on Proving & Improving Marketing Effectiveness at the INCOMAR Conference July 8-10

DemandROMI™ founder, Guy R. Powell, to speak and provide a one-day workshop on marketing ROI and effectiveness at the upcoming INCOMAR 2009 (2nd INTERNATIONAL CONFERENCE on MARKETING and RETAILING 2009) 8-10 July 2009 in Melaka, Malaysia. He has trained thousands of marketers on proving and improving marketing effectiveness to help them deliver more revenue, profit and share. This is a critical topic for all marketers during the current economic climate to help them justify and grow their budgets as they strive to meet and exceed corporate objectives.

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Atlanta, GA (PRWEB) May 4, 2009

DemandROMI™, a strategic marketing ROI training and consulting firm, announces today that Guy R. Powell, DemandROMI founder, will speak at the upcoming INCOMAR 2009 (2nd INTERNATIONAL CONFERENCE on MARKETING and RETAILING 2009) 8-10 July 2009 at Hotel Equatorial, Melaka, Malaysia Conference put on by the Chartered Institute of Marketing Malaysia (CIMM) and the and Universiti Teknologi MARA. He will also deliver a one-day workshop on Marketing ROI and Effectiveness. This workshop will help senior executive marketers learn how to prove and improve their marketing effectiveness to drive increased revenue, profit and market share.

The workshop utilizes concepts from the founder's latest book, Marketing Calculator, and from the company's consultancy which has put marketing ROI and metrics into practice at many organizations. For the full agenda please visit http://www.MarketingROIWorkshop.com. The materials presented offer key concepts to develop and leverage an effective marketing ROI implementation strategy:

  • What are the marketing ROI calculations that can be used across all marketing activities?
  • What are the effective strategies to justify your ROMI accountability & budget?
  • What are the key lessons learnt in managing successful ROMI?
  • Apply the latest tools, techniques, and technologies

Changing over to a culture focused on improved marketing effectiveness can deliver 5 to 10% increased revenue.

With more than 20 years of hands-on marketing experience, Guy R. Powell is recognized internationally as an expert on the subject of marketing, marketing effectiveness, marketing ROI and ROMI. He has presented to thousands of senior marketers, representing a combined total of over $1 trillion in marketing spend. In 2003, he authored Return on Marketing Investment: Demand More from Your Marketing and Sales Investments, an ideal book for B2B marketers. His new book, Marketing Calculator: Measuring and managing return on marketing investment. If you would like more information please visit: http://www.Marketing-Calculator.com or sign up for the founder's blog on combining strategy and tactics to improve marketing performance (http://www.MarketingTactegy.com).

About the Chartered Institute of Marketing Malaysia

The Chartered Institute of Marketing Malaysia (CIM Malaysia) with Headquarters in the United Kingdom and its network of Interest Groups and branches in various parts of the country provide events and venues for members to meet other marketers, learn from best practices and hear industry experts present cases valuable to their companies. CIM aims to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals, enabling them to deliver exceptional results for their organizations. This is done by providing membership, qualifications and training to marketing professionals around the world. Please visit: http://www.cim.org.my.

About DemandROMI

DemandROMI provides strategic marketing consulting and training services. Our team helps marketers improve the way they view their marketing activities so they can prove and improve their marketing effectiveness™. DemandROMI services help marketers to increase revenue, profit and share. For more information on DemandROMI and our services, visit http://www.DemandROMI.com.

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