Kreg Reaches Out to New Generation of DIY'ers

Come visit The Kreg Tool Company at The National Hardware Show, May 5 - 7, 2009, Las Vegas Convention Center, Booth #31946.

Huxley, IA (PRWEB) May 2, 2009 -- In an effort to appeal to the ever-expanding DIY market, Kreg has introduced a $100 DIY version of its popular wood joining tool, updated their product packaging, and is reaching out to a whole new audience with their Telly Award-winning infomercial.

Kreg's first DIY-focused product, the Kreg Jig®, was developed based on extensive market research and features an MSRP of $99.99. The Kreg Joinery™ technique involves just three simple steps - "Drill. Drive. Done." No glue, no expensive saws and sanders, and no army of clamps are needed to get the job done. This approach to joining wood is both strong and flexible - making it ideal for the average homeowner.

"We're reaching out to a brand new audience with a clear message - our tools give you the confidence to build quality wood projects, in less time, with less effort, and less complexity," said Kreg President Todd Sommerfeld. "Woodworking doesn't have to be challenging. In fact, it can actually be a whole lot of fun!"

Kreg's effort to reach new consumers is supported by a 30-minute infomercial that communicates the speed, strength, and simplicity of building with the Kreg Jig® through an informative and entertaining product demonstration. Earlier this year, the show was honored with a Telly Award, the premier award honoring outstanding local, regional and cable TV commercials and programs.

In addition to the TV campaign, Kreg has also made significant changes to their product line packaging in an attempt to speak to the unique needs of the DIY audience. Eye-catching colors and lively text call attention to building and repair ideas rather than simply listing product features. At a glance, consumers get a sense of what it will take to repair squeaky stairs or wobbly furniture, and also how they might get off to a successful start on their first built-from-scratch wood project.

"With our all new TV campaign, our new product packaging, and a recent push to make Kreg products more readily available in home stores, we're truly reaching out to DIY'ers, and giving them a real chance to discover woodworking for themselves," added Sommerfeld.

Located in Huxley, Iowa, Kreg Tool Company is a leading U.S. manufacturer of quality tools. Kreg products are currently sold in hundreds of stores across the U.S., including Lowe's, Home Depot, Sears, Amazon, Woodcraft, Menards, Rockler, and more. For more information, visit www.kregtool.com today.

Contact:
Jack Rubinger
Media Relations
503-788-7325

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