In-Touch Powers Experiential Marketing Programs for NASCAR's Top Sponsors

Global brands extend event based lead capture to create ongoing relationship marketing with NASCAR attendees

We are excited to put our solutions to work for NASCAR's top sponsors

We are particularly excited to be providing our clients with insight into their target customers with our full range of experiential marketing services, from data capture, to follow up marketing programs.

Ottawa, Canada (PRWEB) May 3, 2009 - In-Touch Survey Systems Ltd. ("In-Touch" TSX-Venture: INX) today announced that three of NASCAR's top sponsors have selected In-Touch to manage their experimental marketing programs using onsite electronic data capture, photo marketing and one-to-one follow up email marketing programs during NASCAR events throughout the season.

With solutions from In-Touch, NASCAR's biggest sponsors, including a national insurance provider, a leading communications service provider and a top automobile manufacturer, are all using portable electronic devices (mobile tablets and PDAs); to begin what they hope will be long-term customer relationships. The relationship starts with data collected via mobile surveys powered by In-Touch and continues post-event with targeted, relevant email campaigns that address the area of interest between the brand and the consumer.

In-Touch deployed custom solutions for the clients which enabled them to go beyond basic data capture and collect relevant information about the consumer that is used to create timely and personalized follow up marketing campaigns that resonate with consumers. This, combined with interactive onsite photo marketing, delivers a powerful brand experience that is delivering measurable results for the clients.

"We are excited to put our solutions to work for NASCAR's top sponsors," said Karen McNaughton, Director of Marketing, In-Touch. "We are particularly excited to be providing our clients with insight into their target customers with our full range of experiential marketing services, from data capture, to follow up marketing programs."

About In-Touch
Founded in 1992, In-Touch provides integrated solutions for market and customer research, custom data capture and mobile marketing for global enterprise customers. Our commitment to customized, measurable solutions for retail, finance, services, automotive and hospitality industries delivers a greater return on investment from corporate marketing and operations budgets. Headquartered in Ottawa, with regional offices in Chicago, Minneapolis and Toronto, In-Touch takes pride in their reputation for leading edge data capture, stellar customer support and advanced professional services.

For more information:
Karen McNaughton
Director of Marketing
613-270-7913

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