Lodging Interactive Releases Hospitality Industry’s First Social Media Benchmark Report -- Free Report Subscription for Hotels
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry announced the launch of its Chatter Guard Monitor Reportsm, an industry-wide social media benchmarking report. The Chatter Guard Monitor Report provides monthly marketing intelligence that reports social media trends broken down by hotel segment and service attribute. The first hospitality industry report of its kind, the Chatter Guard Monitor Report enables hotels to benchmark their own Chatter Guard attribute scores against their industry peers and competitors.
Parsippany, NJ (PRWEB) May 6, 2009 -- Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry announced the launch of its Chatter Guard Monitor Reportsm, an industry-wide social media benchmarking report. The Chatter Guard Monitor Report provides monthly marketing intelligence that reports social media trends broken down by hotel segment and service attribute. The first hospitality industry report of its kind, the Chatter Guard Monitor Report enables hotels to benchmark their own Chatter Guard attribute scores against their industry peers and competitors.
"With hundreds of hotels subscribing to our Chatter Guard Social Media Monitoring Service, we are able to collect very important social media data related to consumer satisfaction and user generated content. We manually review all comments and assign a scoring value to each service attribute comment. For example if a guest review states a very poor dining experience at a property, we would score the dining comment as a 1 for 'poor' on a scale of 1 for poor to 5 being 'fantastic'. Our client dashboard enables hotels to view their ongoing scoring broken out by service attributes. Now, imagine if this same scoring methodology was available by each hotel market segment...well now it is with the Chatter Guard Monitor Report," stated DJ Vallauri, Founder and President of Lodging Interactive.
The Chatter Guard Monitor Report segments service attribute data according to J.D. Power and Associates' hotel segmentation criteria, which segments hotel properties according to the categories of Luxury, Upscale, Mid-Scale Full Service, Mid-Scale Limited Service, Economy/Budget, and Extended Stay. This analytical overview identifies the service attributes in each hotel segment and whether or not they have increased or declined in the perception of previous guests based on their review scores.
To receive your free copy of the Chatter Guard Monitor Report visit www.LodgingInteractive.com and subscribe to the Lodging Interactive newsletter. The Chatter Guard Monitor Report is published monthly and delivered free via email to subscribers by the fifth business day.
For additional information on how your hotel can sign up for the Chatter Guard Social Media Monitoring Service, please visit www.ChatterGuard.com and contact Richard Walsh, Vice President, Business Development at rjwalsh @ lodginginteractive.com or phone Richard at 877-291-4411.
About Lodging Interactive:
Lodging Interactive is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients included branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
The Company offers effective online tools and services: ChatterGuard.com, an online social media monitoring and reputation management system, HotelSocialBlogs.com, a fully managed Travel 2.0 Distribution & Marketing service, CommentCards.com, a full-service business-2-consumer comment card service, eProposalSystem.com, an online RFP response system hotel Sales Managers, RFPLink.com, a group RFP lead generation, HotelDirectBook.com, a consumer hotel portal, link2brand.com, personalized URL's for hotels, DiningClick.com, Internet Marketing Services for the restaurant industry, and Spa Interactive, Internet Marketing Services for the health spa industry.
Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA), The California Hotel Association, the Day Spa Association, and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at rjwalsh @ lodginginteractive.com or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
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