Achieving Product Management Success in Agile Development Environment

Learn how product managers can ensure an Agile development team remains aligned to company strategy and market needs

Scottsdale, AZ (PRWEB) May 6, 2009 -- Has your development organization moved to an agile methodology? Are requirements documents declared "old-fashioned"? Is a product manager the same as a product owner?

In today's fast-paced, iterative world, it is more crucial than ever for product managers to define which segments to target, what problems are worth solving, and bringing the resulting products and services to market.

To meet the needs of today's product managers, Pragmatic Marketing and Enthiosys have partnered to create a new 1-day seminar Living in an Agile World.

Living in an Agile World gives product managers working with agile development teams the processes and tools they need to succeed, including how to create user stories grounded in market problems and a backlog based on market evidence. Seminars are currently scheduled in Boston on June 18 and San Francisco on July 24. Additional dates and locations will be offered soon.

In addition to this new seminar, Pragmatic Marketing and Enthiosys is offering a complimentary Living in an Agile World e-book and a series of free webinars.

May 8: The Strategic Role of Product Management in an Agile Development Environment

May 22: Five Common Challenges for Product Managers in Agile Teams

June 5: Agile, Roadmaps and Requirements: Are They Mutually Exclusive?

June 19: Interest Goes Where Money Flows: Creating a Market-Centric "Voice-of-the-Customer" Program

Learn more about the Living in an Agile World at http://www.pragmaticmarketing.com/agile.

About Pragmatic Marketing
For more than 15 years, Pragmatic Marketing has taught a practical, market-driven approach to creating and delivering technology products. Today, over 60,000 product management and marketing professionals at 4,500 companies in the United States, Australia, Canada, England, Finland, France, Germany, Hong Kong, India, Japan, Singapore and South Africa have learned the Pragmatic Marketing Framework. More than 10,000 have become Pragmatic Marketing Certified, the world's leading product management certification program.

Creators of the best-selling book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, Pragmatic Marketing has been recognized three times by Inc. Magazine as one of America's fastest growing private companies (2000, 2007, 2008) and named a Comerica Bank Arizona Company to Watch. To learn more, visit http://www.pragmaticmarketing.com.

About Enthiosys
Enthiosys is an Agile product management consulting firm that significantly improves the revenue and profitability of companies whose products are based on software. As the leading authority on Agile product management, we work collaboratively with our clients to gain crucial insights on customer needs, help translate them into superior products, and manage these products across their lifecycle. To learn more, visit http://www.Enthiosys.com.

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