Creative Mother's Day Promotions Paying Off For Independent Florists
In economically hard times local retailers have even more difficulty competing against national brands. One floral retailer is taking the challenge in stride and helping his peers to do the same.
Sarasota, FL (PRWEB) May 6, 2009 -- Small business owners are working harder than ever to find creative ways to survive in a struggling economy. For floral professionals, the creative ideas may come free of charge if they work with flower shop owner Arthur Conforti and his line of floral keepsakes, The Conforti Collection. Sweepstakes and community coloring contests are just some of the programs Conforti outlines and encourages florists to employ when they become dealers of the line and this years' Mother's Day piece, The Lenox Butterfly Garden Pitcher.
Lenox Butterfly Garden Pitcher Sweepstakes
Conforti, owner of Beneva Flowers in Sarasota, FL and a long time marketing enthusiast, shares his collectibles and their marketing programs with florists across the country. He believes that local florists can support each other by working together to create the greatest consumer experience possible. Something, he says the national floral companies can't compete with.
"I understand that in this new economy, the needs of my customers have changed," says Conforti. "Gone are the days when shoppers were most concerned with time and convenience. Now, a customized experience and value are paramount when they shop. So, I offer a keepsake that will help build a relationship with customers."
For the florists participating as dealers of the Conforti Collection, the value comes in free promotional programs to go with their gift ware. Shops receive numerous images, tips, templates and programs to deploy in their local area to generate buzz about their shop and featured holiday product. The Conforti Collection Sweepstakes is the biggest promotional tactic. Each shop gets to promote a $1000 cash giveaway for purchasers of the Lenox Butterfly Garden Pitcher. Then 5 shops will be able to announce winners in their local areas. The program is funded by The Conforti Collection and each shop carrying the pitcher is included in the drawing.
New to the promotional line up this holiday is the community coloring contest. Several shops are working with elementary schools in their local areas, including Mancuso's Florist in Michigan and Marco Island Florist in Florida. These florists are also teaming with other local retailers to provide prizes for the schools and kids who participate. Conforti is excited to see thousands of kids across the country coloring pictures of the Pitchers and talking about flowers and their local flower shop.
Conforti created a keepsake that, with the use of marketing, will assist florists who want to differentiate their shops this Mother's Day. Conforti believes, "This type of gift is perfect for our shops and our customers and is going to help create relationships! That is how you survive today. Relationships built on trust will withstand hard times and come out on top. That is my aim."
The Pitcher and the Sweepstakes are available at florists across the USA. You can find one who delivers in your mother's neighborhood by visiting LocalFlowerShop.com. Support your local community when you place your order and be entered to win cash from your florist!
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