Outdoor Lighting Perspectives Sees Strength in New Outdoor Lighting Business Though Preferred Referral Partnership Program

Outdoor Lighting Perspectives Grows Its Outdoor Lighting Business through Trade Partners

Richmond, VA (PRWEB) May 8, 2009 -- Outdoor Lighting Perspectives, a leader in residential outdoor lighting design systems, has launched its Preferred Referral Partnership (PRP) program designed to grow alliances and sales on behalf of its outdoor lighting franchisees worldwide. Designed with a turnkey approach, the program offers an easy business opportunity for potential trade partners within a variety of home-related industries.
   
"We have been reaching out to different trade prospects for our franchisees for the last few months and are starting to see some results," said Jane Walker, one of two Business Relationship Managers executing the PRP program. "We currently have over 40 new referral partners, ranging everywhere from landscapers, builders, and interior designers."
   
The Preferred Referral Partnership program begins with the building of a contact database comprised of existing and potential contacts as identified by Outdoor Lighting Perspectives franchisees. Once the database is in place, Walker and Karin Harrison collaborate with franchisees to begin outreach to each prospect via mail, email and phone to eventually convert them to official referral partners. "The Outdoor Lighting Perspectives name is being introduced to new prospects each day, which is great even if they don't become partners," Walker said. "Some companies who didn't want to be part of a structured program have wanted to meet with our franchisees to our outdoor lighting, architectural lighting and landscape lighting systems. The PRP program is generating interest in both our company Outdoor Lighting Perspectives, and as well as the concept of outdoor lighting for enhanced safety, security and home beautification."
   
"The PRP program allows our franchisees to build on existing relationships for business referrals while utilizing our corporate support team to help take things to the next level," said Larry Spada, vice president of marketing for Outdoor Living Brands, the parent company of Outdoor Lighting Perspectives. "We are excited to provide this innovative franchise support program to our franchisees and help them cultivate sales opportunities throughout the year, building brand awareness for Outdoor Lighting Perspectives."

Outdoor Lighting Perspectives is America's largest full-service outdoor lighting specialist and part of the Outdoor Living Brands franchise company based in Richmond, VA. Outdoor Lighting Perspectives has redefined the outdoor lighting category through the application of innovative lighting designs and eco-friendly technologies. Outdoor Lighting Perspectives installers offer no-obligation demonstrations in the latest concepts in outdoor lighting to enhance the beauty, safety, and security of a home. For more information, visit www.outdoorlights.com.

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