Pangea Media, Ypulse Survey Finds Tweens/Teens Prefer Cable TV, Scripted Series

Most Tweens/Teens Would Forgo TV for the Internet

(PRWEB) May 6, 2009 -- Pangea Media, a leader in online quizzes and quiz technology, and Ypulse, the leading media platform for youth media and marketing professionals, have released the results of a jointly developed survey which tracked television consumption and viewing preferences of almost 2,000 of Pangea Media's tween/teen users.

The recent survey on Quibblo found that tweens/teens watch an average of five to 10 hours of TV content a week and prefer to watch shows as they air. When asked how they watch TV, the majority of respondents (64 percent) said they prefer to watch it on the television as the show airs versus using a DVR (26 percent) or streaming online (11 percent). Tweens/teens prefer scripted series (64 percent) versus reality TV (36 percent), and cable (78 percent) to network TV (22 percent). If they had to give up either TV or the Internet for a week, respondents overwhelmingly said they would choose to forgo TV (76 percent).

With regard to their online viewing habits, 60 percent of respondents said they watch Webisodes or original video series made for the Web. However, the majority (85 percent) said they have never visited a TV show's online forum. When consuming TV content online, tweens/teens choose to download content on YouTube (50 percent) followed by the channel's Web site (40 percent) and iTunes (20 percent).

While watching TV, most respondents said they are usually multi-tasking and tend to simultaneously send text messages (66 percent) and go online (78 percent). With regard to how television influences their buying decisions, 65 percent said that they have downloaded music because they heard it on a show and 29 percent said they have purchased clothes they saw a character wearing.

About Pangea Media
Pangea Media is a casual entertainment and online advertising company that uses the power of quizzes to bring consumers and marketers together. Pangea operates a network of quiz sites including Quibblo.com, QuizRocket.com, MyCareerQuizzes.com, MovieNachos.com and Dumbspot.com that enables users to share quiz-based content within the Pangea network and through other social media channels. With more than thirteen million unique visitors each month and over 100 million page views per month, Pangea is one of the dominant players in the quiz space. Pangea Media is located in Watertown, MA and can be reached at 1-617-923-0000 or pangeamedia.com.

About Quibblo
The ultimate online quiz experience, Quibblo (Quibblo.com) offers users the opportunity to create and take quizzes, polls and surveys, and view the results. At Quibblo.com, users can create custom avatars, share comments, invite friends and post badges. In addition to Quibblo.com, users can access Quibblo through applications built for various social networking sites, embed the Quibblo widget in their personal website or blog, or use the Quibblo Polls Widget available on the Apple iPhone. To learn more about Quibblo, contact Pangea Media at 1-617-923-0000 or pangeamedia.com.

About Ypulse
Ypulse is a media platform for youth media and marketing professionals. Ypulse publishes the Ypulse.com Web site; the Ypulse Daily Update newsletter; and produces several conferences each year, the Ypulse Youth Marketing Mashup events. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The site has been featured in leading publications including USA Today, BusinessWeek, Forbes and Fast Company.

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