Doc Searls, Web Visionary, Says on IdeasProject.com that the Internet Frees Consumers and Helps Companies Serve Them

Video interview with Searls featured on IdeasProject, Nokia's new website, which helps users find connections between thought leaders and their "big ideas" about the future of communications

The Internet sets customers free, and free customers are far more capable of providing intelligence to companies than captive ones Current CRM systems are good for captive customers but limit the intelligence companies can gather from them. The Internet, however, has unleashed the 'free' customer, who can approach companies with far more intelligence, enabling companies to do better in the marketplace. Vendors are taking advantage of the Internet's global reach Searls points out how consumers today can provide immediate feedback to vendors on the quality of their products and the sales transaction itself. We look forward to featuring more of Searl's provocative thoughts about the Internet's impact on the consumer/vendor relationship on IdeasProject.

San Francisco, CA (PRWEB) May 5, 2009 -- Doc Searls, Internet visionary, says that while companies have always thought of consumers as captive, they may soon be managing consumers who are willing and able to dictate their own specific product preferences. Instead of the guesswork by which companies attempt to ascertain what consumers want, a more open system of 'free' consumers may bring about better intelligence into the marketplace.

Doc Searls

"The Internet sets customers free, and free customers are far more capable of providing intelligence to companies than captive ones," said Searls. "Current CRM systems are good for captive customers but limit the intelligence companies can gather from them. The Internet, however, has unleashed the 'free' customer, who can approach companies with far more intelligence, enabling companies to do better in the marketplace."

"Vendors are taking advantage of the Internet's global reach," said Valerie Buckingham, Director of Technology Marketing, Nokia. "Searls points out how consumers today can provide immediate feedback to vendors on the quality of their products and the sales transaction itself. We look forward to featuring more of Searl's provocative thoughts about the Internet's impact on the consumer/vendor relationship on IdeasProject."

Over the next month, editors from the IdeasProject are featuring their favorite ideas as submitted by the public and sending a Nokia N95 to the 'Big Thinker' who contributed. Share and submit your 'Big Idea' with the world by visiting http://master.ideasproject.com/userideasubmit.webui

About Doc Searls

Doc Searls is well-known as a visionary, blogger, open-source software advocate, and co-author of The Cluetrain Manifesto, which in 1999 articulated the impact of the Internet in 95 theses. At the Berkman Center, Searls has pioneered the development of VRM (Vendor Relationship Management Systems) to liberate customers and improve markets by creating a productive balance of power in relationships between supply and demand. A featured speaker at countless events and trade shows, his writings have appeared in OMNI, Wired, PC Magazine, The Standard, and Release 1.0, among others, and he has consulted, on behalf of his company, The Searls Group, for clients such as Hitachi, Sun, Nortel, Borland, and British Telecom. New York Times columnist Thomas L. Friedman calls Doc 'one of the most respected technology writers in America.' In 2005, he won the Google O'Reilly Open Source Award for Best Communicator and in 2007 he was named one of the 100 Most Influential People in IT by eWeek.

About IdeasProject

IdeasProject, a project of Nokia hosted at http://www.ideasproject.com, brings together the most visionary and influential "big thinkers" to contemplate the big ideas that matter most to the future of communications. It is a new kind of conversation platform aimed at uncovering the connections between these thought leaders and their disruptive ideas. Explore the IdeasProject website, subscribe to its RSS feed, join its Twitter feed (IdeasProject), and come back often to learn about great new big ideas as they break.

About Nokia

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.

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