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Press release distributed in partnership with ... 
Analyst John Sumser to Appear on May 7 Webinar at HRmarketer.com
Noted HR analyst will present “HR Marketplace Realities and Backyard Marketing” in partnership with industry’s largest marketing firm
Capitola, Calif. (PRWEB) May 6, 2009 -- HRmarketer.com, the HR industry’s largest and most respected marketing and software services firm, will host renowned HR and recruiting analyst John Sumser for a new webinar on Thursday, May 7.
The free webinar is titled “HR Marketplace Realities and Backyard Marketing.” Sumser, who has consistently predicted the future twists and turns of the labor market, will discuss the realities of current workforce demographics and how they affect HR vendor sales efforts. The complimentary event will take place from 10-11 a.m. Pacific Time (1-2 p.m. ET).
Sumser is founder and CEO of Two Color Hat, Inc., a firm that provides product analysis, market segmentation, positioning, strategy and branding guidance.
His talk will include the following topics:
- How the country’s demographics have changed over the past decade;
- Aging boomers, mobility in the college-educated workforce and the regionalization of industries and vocations;
- Relocation trends such as the migration to the coasts by the college-educated;
- How the United States is no longer a single culture, but a mosaic of niche populations;
- The explosion of regional cultures in the US -- as many as 250 in today’s America;
- Effective business development strategy that tailors your process to your local region;
- How a regional focus allows the capacity to build momentum while holding down costs;
- and much more.
To register for the webinar, visit: https://www1.gotomeeting.com/register/217336937
“Many of the ideas and concepts that dominate the recruiting industry first emerged from John’s keyboard,” said Kevin Grossman, president of HRmarketer.com. “He has been called ‘the industry's own ‘innovation engine,’ and we’re thrilled to provide this forum to share his marketplace thoughts with the HR vendor community.”
About Fisher Vista, LLC
Fisher Vista, LLC, is a marketing and information services firm focusing on the human resources and healthcare industries. HRmarketer.com, the company’s flagship application, is the largest online marketing and PR service in the human capital industry. A similar service, SeniorCareMarketer.com, was introduced to the healthcare market in 2009. Both help companies get noticed and get sales leads through increased publicity, website traffic and improved search engine rankings.
About John Sumser
John Sumser is the founder and CEO of Two Color Hat, Inc. The firm provides product analysis, market segmentation, positioning, strategy and branding guidance. Customers have included Salary.com, EA, ATT, IBM, Monster, Bernard Hodes, Hot Jobs, Arbita, RetirementJobs, Hire.com, Jobster, Recruiting.com and other familiar brands. Whether it's delivering micro trade shows to local audiences with the Recruiting Roadshow or exploring the next conceptual idea on johnsumser.com, Sumser operates as the industry's R&D lab. John's blog can be accessed at www.johnsumser.com.
Media Contact:
Elrond Lawrence, Fisher Vista, LLC
831.757.9100
elawrence (at) fishervista (dot) com
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
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