Launch Dynamic Media and OpenEye Win Prestigious MUSE Award
Launch Dynamic Media and OpenEye take home a prestigious MUSE award for their digital wayfinding project at the Smithsonian's National Museum of Natural History in Washington, DC. The wayfinding concept engages museum visitors through strategically placed digital displays. Each display spins custom digital Flash content which was designed to educate, inform, and direct the visitor to various activities and exhibits within the museum. It is the first digital wayfinding system of its kind ever assembled.
Wyomissing, PA (PRWEB) May 6, 2009 -- Launch Dynamic Media (Wyomissing, PA) and OpenEye (South Amboy, NJ) take home a prestigious MUSE award for their digital wayfinding project at the Smithsonian's National Museum of Natural History (NMNH) in Washington, DC. The project won one of four awards in the "multimedia installations" category. Over 250 projects were entered in this year's competition. The competition is an annual activity of the Media and Technology Committee of the American Association of Museums (AAM). The award ceremony took place at the Loews Philadelphia Hotel on Thursday, April 30, 2009.
Big Winners: Andy Snyder, Bryan Meszaros, Rob Wolf and Bill Combs (L-R)
Now in its 20th year, the MUSE awards competition recognizes outstanding achievement in museum media and was judged by 62 jurors from around the world. The award ceremony took place at the Loews Philadelphia Hotel on Thursday, April 30. The MUSE award ceremony is part of the AAM 2009 Annual Meeting and Museum Expo at the Philadelphia Convention Center which ran from April 30 through May 4, 2009.
LaunchDM, provider of custom digital signage content, and OpenEye, a global digital signage agency partnered with 3M Digital Signage in developing a dynamic digital wayfinding system for the National Museum of Natural History (NMNH) at the Smithsonian Institution in Washington D.C. It is the first digital wayfinding system of its kind ever assembled.
The wayfinding concept engages museum visitors through strategically placed digital displays. Each display spins custom digital Flash content, developed by LaunchDM, which was designed to educate, inform, and direct the visitor to various activities and exhibits within the museum. Bryan Meszaros, Director of Business Development for OpenEye said, "We are truly excited with the results of this project and believe we have created a new standard for using digital signage as a wayfinding tool."
Rob Wolf, managing partner and creative director for LaunchDM said, "In addition to developing the Flash content, LaunchDM constructed a custom content management system (CMS) through which the museum can make live edits to all dynamic Flash content playing on the museum displays. The content and playlists can be updated from one central location, making it very easy for the museum to keep their content fresh."
About Launch Dynamic Media:
Launch Dynamic Media is a new media studio based in Wyomissing, Pennsylvania. LaunchDM designs and develops dynamic digital signage content and associated tools for play in public spaces, banking centers, corporate office complexes and retail spaces. Other Launch DM services include the development of dynamic Web sites, interactive games and custom software apps.
For more information please contact:
Bill Combs
610.898.1330
bill @ launchdm.com
http://www.launchdm.com
About OpenEye:
Based in South Amboy, New Jersey, OpenEye is a leading digital signage agency that specializes in the strategy and development of Digital Signage Applications. OpenEye has developed solutions for HESS Corporation, The Nuance Group, Sovereign bank and recently the Smithsonian National Museum of Natural History.
For More Information please contact
Bryan Meszaros
877 881 1322
bmeszaros @ openeyeglobal.com
http://www.openeyeglobal.com
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