Best Practice Series Helps Insurance Agents Use Web to Capture Generation Y
Best Practice series announced designed to help insurance agents capture younger customers and improve marketing results.
Jacksonville, FL (PRWEB) May 7, 2009 -- Confluency Solutions has announced the launch of a new Best Practice Series to help insurance agents capture and keep younger customers. Younger customers tend to communicate using text, web video, and social networking services like Facebook; insurance agents need to appeal to prospects and communicate with customers using these same mediums if they want to change their books-of-business profiles.
Confluency Solutions Best Practice Series
"This is a critical time for independent insurance agents," explained Kevin McDonald, president of Confluency Solutions. "The average age of an agency owner is in the 50's and average customer age is increasing. That trend can be reversed, and the key is to communicate with younger consumers the way they want to communicate; that means delivering traditional agency services by using Web 2.0 tools and channels."
Confluency's Best Practice Series will run over six to eight months, with new resources released all the time. The Series is available to all insurance agencies and will include streaming video, free document downloads, and live webinars each month. The first live webinar session, is scheduled for Thursday, May 14, at 1:30 p.m. EDT. The session will teach insurance agents how to make small changes to their insurance agency website home page to improve the conversion of visitors to customers. Agents can sign up on the Confluency Solutions website at http://www.confluencysolutions.com/insurance-agency-web-training. The first live webinar is free.
"The live webinar format is a detailed how-to-do", said McDonald. "We know insurance agents don't have the time to figure out what all these web services are and what to do with them. Our goal is to show agents exactly how to get more referrals, perform more annual reviews, or increase the income generated by the same consumers visiting their website today. Any insurance agent that takes advantage of the video, download, and live webinars will be able to implement a tactic that will improve the agency bottom line right away; and attract younger customers. The really great thing about marketing and communicating using web video, search, and social networking is the impressive ROI; implementation costs are so much lower than traditional marketing." A complete overview of the Best Practice Series can be reviewed at http://www.confluencysolutions.com/bestpractice.
Confluency Solutions builds and hosts websites exclusively for insurance agents. Confluency also specializes in helping agents use agency websites and other web resources to achieve business results in today's changing consumer and business climate. The company is headquartered in Jacksonville, FL. More information is available on the web, or by phone: www.confluencysolutions.com; 877.351.2600 ext. 1.
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