IEG Launches Online Training Series: "Selling More Sponsorship: Revenue-building Solutions for Down Times"

With the economic landscape rocking the sponsorship industry, IEG is taking its flagship training seminar to the entire industry immediately. World-class training and intelligence will be available to entire organizations for the first time as part of the just released online training series: Selling More Sponsorship: Revenue-building Solutions for Down Times.

Chicago, Ill. (PRWEB) May 7, 2009 -- A With the economic landscape rocking the sponsorship industry, IEG is taking its flagship training seminar to the entire industry immediately. World-class training and intelligence will be available to entire organizations for the first time as part of the just released online training series: Selling More Sponsorship: Revenue-building Solutions for Down Times.

"With new deals and renewals taking longer to close and with fewer prospects left standing in key sponsor categories, every rightsholder needs to know what to do to sell more to buyers with less during these turbulent times," said IEG founder and chairman Lesa Ukman.

Updated with additional information to help sponsorship opportunities address the economic situation faced by their prospective partners, Selling More Sponsorship is comprised of six information-packed, hour-long webinars that take participants step by step through the sponsorship solicitation process.

Covering the basics of sponsorship sales, the series is appropriate for both large and small organizations, as well as for those new to sponsorship and those wanting to brush up on the fundamentals.

The complete Selling More Sponsorship Online Training Series includes:

Series of Six Webinars with unlimited viewing for 30 days, from any computer, anywhere, anytime

-Webinar 1: Identifying Marketable Assets and Packaging Them to Maximize Revenue
-Webinar 2: Creating Effective Proposals and Getting Them in the Right Hands
-Webinar 3: Determining the Fair Market Value of Your Sponsorships
-Webinar 4: Adding Value to Your Offer beyond Basic Benefits
-Webinar 5: Selling Strategically and Negotiating Effectively to Close Deals
-Webinar 6: Servicing Strategies that Lead to Renewal

Downloadable Workbook provides thorough documentation and reference tools for implementing a sponsorship strategy
Downloadable PowerPoint presentation from each webinar to use as a checklist to stay on course
One-on-one call with an IEG expert for a 20-minute meeting that gives each organization an opportunity to earn valuable feedback regarding the tough sponsorship challenges it faces
Private online forum for networking allows participants to share challenges, ideas and practices with their peers, as well as ask follow-up questions of IEG's trainers
IEG's Selling More Sponsorship: Revenue-building Solutions for Down Times Online Training Series costs $496.

For complete information, visit www.sponsorship.com/smsonline or call IEG at 800/834-4850 (outside the U.S. and Canada, call 312/944-1727).

About IEG, LLC
IEG is the world's leading provider of consulting, valuation, research, training, information and analysis on sponsorship. Founded in 1981, IEG provides corporations and properties with the strategies and tools to harness the sales and marketing power of sports, arts, entertainment and cause marketing.

IEG offers services that include sponsorship consulting, competitive intelligence and valuation. IEG also publishes IEG Sponsorship Report, the international biweekly newsletter on sponsorship; the IEG Sponsorship Sourcebook, the definitive guide to sponsors, properties and agencies; and other industry publications and sources.

IEG also is the leader in sponsorship training. Its internationally renowned Sponsorship Conference, now in its 26th year, attracts a capacity crowd of delegates each year. Through its conferences, seminars and online training, IEG has trained more than 45,000 sponsorship executives worldwide.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com.

###