Outdoor Lighting Perspectives Partners with Reach Local as Part of its Online Marketing Strategy

North America's leading outdoor lighting franchise business leverages the strength of local Internet search to help franchisees build their lead generation on the web to www.outdoorlights.com/ComplimentaryLightingDesignDemonstration.html

Richmond, VA (PRWEB) May 11, 2009 -- Outdoor lighting specialist Outdoor Lighting Perspectives has added the services of Reach Local to its recommended marketing mix for its network of local franchise exterior lighting professionals. As traditional print media vehicles like newspaper and printed yellow pages decrease in consumer impact and marketing efficiency, Reach Local helps turn local online searches into actionable telephone calls.

"It's all about getting the phone to ring," added Larry Spada, Vice President of Branding and Marketing for the landscape lighting and architectural lighting franchise company. "With print, you typically do not know if the reader is interested in your product or service. But with online search marketing, you know there is an interest due to the keywords the online web user is entering into the search engines. When the consumer enters 'outdoor lights,' or 'outdoor lighting,' they are indicating an interest in our core outdoor lighting offering," Spada added.

Recently featured in The Wall Street Journal, Reach Local also provides quantifiable statistics, which provides the outdoor lights franchisor with value-added insights into the most popular keyword search terms.

Outdoor Lighting Perspectives is North America's largest full-service outdoor lighting design, installation, maintenance and service company. It's low voltage illumination outdoor lighting designs and custom installations make a big difference in people's lives, by allowing their homes to look lived-in each night, whether the homeowner is at home or not. The safety aspects of its outdoor lighting include the elimination of dark and scary spaces around the home where intruders may hide, with the strategic placement of energy-efficient outdoor light fixtures, made expressly for Outdoor Lighting Perspectives.

A part of the Outdoor Living Brands franchise corporation based in Richmond, Virginia, Outdoor Lighting Perspectives has redefined the outdoor lighting category through the application of innovative outdoor lighting designs and eco-friendly technologies for home beautification and enhanced safety and security. Outdoor Lighting Perspectives outdoor lighting design consultants offer free demonstrations in the latest concepts in outdoor lights, where homes are professionally illuminated at twilight, with no obligation to purchase. For more information, visit www.outdoorlights.com.

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