The Sunset Strip Hires SJ Communications to Promote The Strip's New Marketing Efforts

The Sunset Strip Business Association Hires SJ Communications, a traditional PR and digital strategy agency, as their new agency of record.

West Hollywood, California (PRWEB) May 11, 2009 -- After a competitive review the Sunset Strip Business Association has selected SJ Communications, a public relations and digital strategy company, to help promote the iconic locale's 150 dining, nightlife, hospitality, shopping and valet businesses that pack the popular 1.3-mile stretch in West Hollywood. The Sunset Strip has served as a notorious entertainment destination for celebrities, tourists and California residents.

"We hired SJ Communications because we've seen the experience and skills they've used to help other major corporations expand their branding efforts through both traditional PR efforts and Social Media channels," explains Todd Steadman, executive director, Sunset Strip Business Association. "Their stellar contacts with entertainment, retail and travel press members, combined with the team's knowledge of how to develop and implement effective Social Media campaigns are the reasons we hired them."

We hired SJ Communications because we've seen the experience and skills they've used to help other major corporations expand their branding efforts through both traditional PR efforts and Social Media channels

Their stellar contacts with entertainment, retail and travel press members, combined with the team's knowledge of how to develop and implement effective Social Media campaigns are the reasons we hired them.

The Strip is going through some fantastic marketing and branding changes. They've come to us to help spread the word to both consumers and to the press about these new ideas

Since The Strip's target audience is vast, we'll be doing everything from traditional media outreach, to gorilla marketing tactics, to helping them implement revolutionary social media strategies that will truly help them communicate quicker and more effectively with their visitors.

SJ Communications is a leading full service public relations and digital strategy firm specializing in PR, social media, special events and media consulting. Since it's inception in 2001, SJ Communications has worked with both U.S. and international companies to help deliver their message to both local and national media. Three years ago, SJ Communications opened a Social Media sector and have been credited as creating the first-ever Social Media Newsroom, for their client the Virgin Megastores. The agency's digital strategy team specializes in site development, blog development/management, viral contest execution, social polling and social media crisis management.

For More Information about The Sunset Strip or SJ Communications call:
818.881.3889

About SJ Communications
SJ Communications is a public relations and digital strategy agency that specializes in building strong media relations with the national entertainment, consumer, travel and tourism, athletic and business press. The agency excels in traditional PR outreach, social media campaigns, corporate/reputation management, special events, media/presentation training, company and product launches and crisis management. For more information log onto www.sjcommunications.com.

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