An easy, cost efficient way to attract more guests with an excellent response.
(Vocus) May 7, 2009
Leading SMS marketing firm http://www.txtlocal.co.uk have witnessed a growth in the number of hotels and holiday parks using their SMS text service to deliver last minute special offers and promotions to holiday makers in the lead up to summer.
With holiday budgets being squeezed many UK households are looking for last minute deals to UK destinations. and caravan and campsites are proving a popular choice as families who generally opt for European destinations stay in the UK to save money and avoid costly Euro.
According to Txlocal MD Darren Daws, UK holiday businesses are taking advantage of the “stay at home” trend by sending out last minute text promotions to pull more visitors to their site. Daws, believes that text marketing is ideal for hotels and holiday parks. “Text messaging is ideal for hotels and holiday parks needing a quick fix to fill last minute availability. Any entertainment or leisure venue that has customer data should use it, whether it be for sending out sales promotions, meal deals or relaying news, there is no quicker, easier or direct route to customer pockets than by text.”
Malmaison Hotel, Manchester have had huge success using SMS text messaging to target guests with personalised special offers and promotions, designed to increase hotel and restaurant bookings. Alistair Hargreaves, Malmaison IT Director claims that the highly targeted text approach provides “An easy, cost efficient way to attract more guests with an excellent response.”
Mobile numbers are collected from the website booking form and from the hotel wifi service. Hargreaves is delighted with the response to the text campaigns claiming that “SMS marketing has produced a great response, much higher than had been originally expected.”
It isn’t just hotels experiencing success with text messaging. Cosgrove Park in Milton Keynes sell holiday homes to reach a database of 700 customers. Assistant Manager Mark Wilson, says that each campaign usually generates a few leads which when converted result in an excellent ROI for the business. Wilson says that “Text is an ideal way to communicate instant messages and not just for sales and marketing, but even for sending out urgent weather warnings.”
Regents Leisure Park also use text messaging to send out special offer deals and promotions to existing customers and to generate interest in new holiday homes. Jonathon Hodson of Regent Leisure Park believes that the service is very handy for keeping in contact with anyone who doesn’t have an email address. “We send a quick text to generate interest and entice people to contact us with offers and promotions.”
Hodson concludes that text is an ideal low cost marketing tool “It only costs a few pence to send a text and the response can be good.”
Txtlocal MD Darren Daws has witnessed a number of other companies experiencing good responses “A fraction can be spent on mobile marketing campaigns compared to other marketing mediums and yet the response from mobile can be much higher.”
Daws continues “Virtually everyone in the UK has a mobile phone that they carry everywhere, therefore it makes sense for businesses to use the mobile as an alternative way to communicate and interact with people.” Daws concludes “Businesses should concentrate on using mobile data to build databases of consumer who have opted in to receive targeted offers, alerts and information from marketers.”
Other Hotels using Txtlocal’s SMS service include Hotel Du Vin, Ramada, De vere and a number of other venues who send out bespoke text promotions on a regular basis.
For further editorial information and requests for interviews or high resolution images contact Marketing / PR - Kathryn Mann at Txtlocal on 0845 009 3188 or email kathryn.mann(at)txtlocal.com
Notes to editors:
http://www.txtlocal.com.uk was launched in 2006 and is now the one of the UK’s leading business SMS text messaging companies behind many of the short messaging text numbers on television today - 60777. http://www.txtlocal.com.uk has clients from a wide variety of sectors including Blacks Leisure, Subway, Papa Johns, Dominos Pizza, Hartwell PLC, Europ Assistance, Nationwide and AXA Insurance.
Txtlocal offer a range of services for a variety of organisations including pubs delivering “2 for 1” offers to local customers, bands making direct contact with fans, theatres growing an opt-in customer list to announce last minute tickets and Dentists and mechanics