GIA's White Paper Showcases How Companies can Achieve World Class Market Intelligence Operations

Helsinki, Finland (PRWEB) May 11, 2009

Global Intelligence Alliance Group (GIA), a global strategic market intelligence and advisory company, launches "World Class Market Intelligence - From Firefighters to Futurists", a GIA Best Practices White Paper designed to address key concerns amongst the global Market Intelligence (MI) community.

It showcases the GIA World Class MI Framework, which features the key success factors of MI development, and five levels of MI organizational maturity, ranging from 'Firefighters' (Level 1, the beginners) to 'Futurists' (Level 5, the most advanced organizations).

In GIA's Global Market Intelligence Survey conducted amongst 439 MI professionals across five continents in 2008, it was found that:

1. Most MI operations around the world are currently at the 'Intermediate' level (ie. Level 3 in the GIA Roadmap to World-Class MI framework)
2. 45% of the respondents without MI operations doubted the quality of decision-making in their organizations, while 30% felt the same in companies with systematic MI activities
3. The ultimate challenge for MI professionals is to fill in the information gaps in decision-making processes

"The GIA World Class MI Framework was developed to help organizations achieve three key benefits from a systematic intelligence operation. They are better and faster decisions, time and cost savings, as well as organizational learning and new ideas. Most organizations find it easiest to first build up 'technical' MI capabilities and often struggle to excel in the 'softer' success factors, such as MI organization and MI culture. This is often what differentiates the 'Firefighters' from the 'Futurists'," said Mr. Hans Hedin, Vice President Business Development at GIA.

The GIA Best Practices White Paper 2/2009: "World Class Market Intelligence

• From Firefighters to Futurists" can be downloaded for free at http://www.globalintelligence.com.

For further information, please visit http://www.globalintelligence.com or send an email to info(at)globalintelligence.com.

About Global Intelligence Alliance
Global Intelligence Alliance (GIA, http://www.globalintelligence.com) provides clients with a single source for customized Market Intelligence services: market monitoring, business research and analysis projects, the Intelligence Plaza™ software, consulting and training. Through its full-range service offering, GIA helps customers set up and conduct Market Intelligence activities that serve both strategic and operational decision-making. The GIA network consists of GIA Group companies and independent Member and Research Partner organizations that operate in more than 100 countries. GIA Group was founded in 1995 and is owned by management and private investors. Venture capital funding to support international expansion was obtained in April 2007 from CapMan (http://www.capman.com).

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