Kaboose Launches New Website for Cookie Jar Entertainment's Mommy & Me: Features Wide Variety of Tools Including a Playgroup Finder, Nicknamer Tool
Kaboose Inc. (www.kaboose.com) announces the launch of a redesigned website for Cookie Jar Entertainment's Mommy & Me brand (www.mommyandme.com). Mommyandme.com is geared toward mothers with young children. HIghlights: improved Playgroup finder, powerful playgroup organizer tools; and Nicknamer Tool.
Toronto, ON, Canada (PRWEB) May 11, 2009 -- Kaboose Inc. (www.kaboose.com), one of the world's largest family-focused new media companies, announced today the launch of a redesigned website for Cookie Jar Entertainment's Mommy & Me brand (www.mommyandme.com). This new website, geared toward mothers with young children, embodies Mommy & Me's goal of celebrating and enhancing the special bond between moms and their children.
The website gives moms the opportunity to find local playgroups and organize their own, connect with other moms, and search for articles and activity ideas conveniently sorted by ages and stages. Highlights include an improved Playgroup Finder and powerful playgroup organizer tools. Mommyandme.com tools differ from other group organizer tools because they were developed specifically by real moms who are looking to connect with other moms and children through playgroups.
"Online social networking sites are enhancing, but not replacing, the experience of the classic neighborhood playgroups which are critical avenues of support, advice and socialization for mothers and their kids. Moms still need tangible bonds with other area moms," explains Alexandra Aleskovsky, General Manager and Senior Vice President of Online Media Properties for Kaboose. "But modern, busy lives make it hard for playgroups in the real world to stay connected and thrive. We've created these easy-to-use tools for the Mommy & Me website in order to help local playgroups stay vibrant."
"We are pleased that through this new website Cookie Jar is able to offer mothers throughout the U.S. and Canada the opportunity to connect with each other. With the redesign of Mommyandme.com, moms can easily share ideas, advice and find Mommy & Me playgroups near their homes," says Ken Locker, Cookie Jar Entertainment's Senior Vice President of Digital Media.
Mommy & Me was developed in 1979 by child development psychologist Dr. Cindy Nurik as a series of classes connecting new moms with other moms with the goal of socialization and developmental play for their kids, with the added benefit of social networking and support for parents. For more than three decades, Mommy & Me has become synonymous with the very concept of playgroup. Through Cookie Jar Entertainment, Mommy & Me has evolved into a brand that celebrates the special bond between mom and child in all aspects of their lives: online, through playgroups and with merchandise.
In November 2008, Cookie Jar Entertainment signed a five-year agreement with Kaboose, Inc. to revitalize its Mommy & Me brand online and distinguish its unique environment through the launch of a new premier website.
Mommy & Me users now have access to a number of new and improved features including:
| | - Improved Playgroup Finder with the ability for users to add playgroups.
- Powerful free playgroup organizer tools that allow users to organize their local playgroups. Each group gets a private message board, calendar with RSVP capabilities, file sharing area, group notes area, as well as the ability to customize the page and add affiliate marketing links.
- The ability for users to now add friends, see friend updates, update their user profile, send personal messages and invite users to their playgroup or the website.
- Activities and Advice easily sorted by ages and stages, plus new sections specifically geared toward playgroup members and organizers.
- Nicknamer Tool that allows users to share their own nicknames heard on the playground and to tell their stories.
|
About Kaboose Inc.
Kaboose Inc., now in its tenth year of operation, is a global media company fully dedicated to meeting the needs of moms and their families. Kaboose ranks as one of the world's top five family destinations and is a respected leader in the online parenting category in the three of the largest English speaking countries - the United States, Canada and the United Kingdom.
Kaboose provides parents with an extensive array of relevant information, resources, tools and community that support their efforts during the parenting life cycle. Kaboose's websites include its award-winning flagship, Kaboose.com, which gives moms the tools they need to plan an active, healthy and rewarding family life; Babyzone.com, serving the needs of expectant and new moms; Parentzone.com, a family-focused local resource and event site; AmazingMoms.com, providing simple and easy solutions for birthday parties, family crafts and special occasions; FunSchool.com which promotes learning while helping kids have fun; and Bounty, the United Kingdom's premiere parenting club and sampling company, now serving its third generation of families.
About Cookie Jar Entertainment:
The Cookie Jar Group is a Canada-based global children's entertainment and education company dedicated to excellence. Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide. Cookie Jar Entertainment's library of nearly 6,000 half-hour episodes features some of the world's most recognizable brands, including "Strawberry Shortcake," "Caillou," "Inspector Gadget," "The Doodlebops," "Arthur" and "Johnny Test". The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children's television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.
Contacts:
Susan Soriano/Kaboose, Inc.
(646) 454-8400, ext. 5589
Brook Hefner/Cookie Jar Entertainment
(818) 955-5454
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/VGhpci1Qcm9mLUxvdmUtSG9yci1TcXVhLUNvdXAtWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
