The Association for Downloadable Media/Edison Research to Present "The Podcast Consumer Revealed" Webcast

Awareness of podcasting increases to 43% of Americans and additional information to be shared.

Washington, DC (PRWEB) May 12, 2009 -- The Association for Downloadable Media today announced the presentation of "The Podcast Consumer Revealed - 2009," on May 21, 2009, at 1:00 EST. Tom Webster from Edison Research will present this special joint ADM/Edison Webcast of the fourth iteration of this widely-cited, authoritative look at the growing audience for audio and video podcasts. The event will be free and requires pre-registration at https://www2.gotomeeting.com/register/502857363.

In the recently published Edison Research/ Arbitron 2009 update to their "Infinite Dial" study, results offered up hints of good news for podcasters. With awareness of podcasting increasing from 37% to 43%, and the percentage of Americans who have ever listened to an audio podcast growing to 22%, podcast consumption appears ready to break into the mainstream. According to Edison Research's Tom Webster, "If you are in the business of creating downloadable media, this is key, significant research that you won't want to miss." He goes on to say, "This report and webcast will look at demographics and usage, key audience behaviors, content preferences, and attitudes towards advertising and sponsorships."

The webcast will last one hour and will include time for your questions. Participants will also be able to download the presentation prior to its wider public release. Details for the webcast are posted at http://www.downloadablemedia.org. For questions prior to the event, please contact Association for Downloadable Media Director Phil Wilson at pwilson (at) downloadablemedia (dot) org or Edison's Tom Webster at twebster (at) edisonresearch (dot) com.

About the Association for Downloadable Media:
The Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media. The organization's constituents include individual podcasters, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable media products and services, market research firms and audience and advertising effectiveness measurement companies. Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.

About Edison:
Edison Research is a global leader in market and consumer research for businesses and media organizations worldwide, and has been the sole provider of exit poll information to the six major news organizations
-- ABC, CBS, CNN, FOX, NBC and the Associated Press -- since 2003. As part of this effort, Edison has conducted exit polls and collected precinct vote returns to project and analyze results for every major primary and the general elections in 2004, 2006 and 2008. Edison provides companies with custom research solutions to measure audience, effectiveness and other key metrics of marketing and advertising campaigns. They are, along with Arbitron, the co-authors of the widely-quoted Internet and Multimedia Research Series, now in its 17th iteration.

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