Expanding the Value of PR in the Digital Age.
Livingston, NJ (PRWEB) May 12, 2009
BurrellesLuce is sponsoring a multifaceted look at "Advanced PR Strategies," one of five topical tracks that will be traveled during the 2009 Media Relations Summit, to take place Sunday, May 17, through Tuesday, May 19, in New York.
The eight BurrellesLuce-sponsored sessions are an integral part of the annual summit, whose overall theme this year is "Expanding the Value of PR in the Digital Age." (http://www.infocomgroup.net/mrs09) The summit is organized by Bulldog Reporter.
"Advanced PR Strategies" will examine these timely subjects:
- How PR Can and Should Take the Lead in Branding
- Secrets of Working With Freelance Journalists
- How to Develop Long-term Relationships With the Media
- Underdog PR: How to Take On Goliath…and Win
- Why Your Company Should Double Its PR Spending in a Recession
- Using Multimedia PR to Score Breakout Media Coverage
- Secret Weapon for PR: How to Harness the Reach and Impact of Radio
- Proven Thought-Leadership Strategies: Increase Credibility for Your Company
Another track in the summit program, "Special Problems," will include a panel discussion titled "How to Choose the Best Media Relations Management System." BurrellesLuce Executive Vice President Steve Shannon is among the industry executives who will explore the topic when the panel convenes on Tuesday afternoon, May 19.
Three BurrellesLuce vice presidents - Johna Burke, Debbie Friez, and Tressa Robbins - are scheduled to introduce sessions in the "Advanced PR Strategies" track. They and Shannon are all seasoned veterans with a firm grasp of the challenges facing public relations practitioners. In addition, each has developed expertise in specific areas, as follows:
Johna Burke - media measurement; multigenerational audiences
Debbie Friez - social media; professional education
Tressa Robbins - online media databases; client-service strategies and tactics
Steve Shannon - copyright compliance; technological advances in media monitoring
BurrellesLuce is an anchor sponsor of the 2009 Media Relations Summit.
BurrellesLuce helps communications professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's online platform enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. The platform is further enhanced by BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches covering the most local, national and international news from free and subscription sources, including social media.