, a Cost Efficient Advertising Platform For Expatriate's Hungry Service Providers

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The most visited expatriate's worldwide website,, offers a comprehensive guide and social network to the expats community around the globe. Thanks to its growing expatriate's audience worldwide, the already successful expat niche website is becoming the preferred online media for expat's hungry advertisers.

Allo' Expat Sdn Bhd, a Malaysia headquartered online publisher and most visited expatriate social portal worldwide ( Launched eight years ago, with now more than 40,000 visitors daily, is becoming the preferred online media for advertisers in the "expat industry" around the world. is addressing a permanently increasing expatriate community worldwide. With communities throughout the five continents, over 170 users' nationalities, 145 countries covered, has not only become the leading expatriate one-stop information centre, but it also succeeds in becoming the meeting point between the expat communities audience and professional expatriate service providers in various fields such as relocation services, real-estate, insurance and financial planning, leisure, lifestyle, etc...

Through an efficient and very affordable online advertising space offer and a number of dedicated advertisement packages under its "Expat Best" recommended section, provides its advertisers with the right expatriate exposure. Advertisers can also direct their ad campaign nationally, regionally and even globally under one unique website.

"Targeting a permanently moving customer target is a challenge by itself. Expat families and individuals are very hard to spot and understand for most media specialists, mostly due to the diversity of the expatriate audience itself: Where are they? What is their favourite hangout, magazine, spending habits? Furthermore, at the difference of the usual more expensive expatriate's printing media, enables advertisers to interact directly with their audience and get the necessary instant feedback and market feel they really need. With the growing numbers of advertisers and the everyday feedback we receive from all of them we are able to continuously develop and improve our advertising platform to serve them better," said co-founder and Public Relations Director Theresa Giovagnoli.

With French and British expatriate founders, Allo' Expat Sdn Bhd was incorporated on April 4th, 2001 to cater to the ever-expanding expatriate community in Asia and its needs for domestic services.

Going Online in 2002: With a growing demand for services came a growing demand for information. Consequently, the Allo' Expat website,, was created as a "one-stop information & service centre" for expatriates living in or moving to Malaysia first.

Becoming an Online Publisher in 2004: The success of resulted in high website traffic and prominent exposure in search engines. As a result, began offering advertising space and partnerships to professional expatriate services.

Going Regional in 2005: opened dedicated country websites and forums for the entire Asia Pacific region during 2005.

Going Worldwide in 2006: continued to evolve, concurrent with the needs of the global expatriate community with the opening of Middle East, Europe, Eastern Europe, Americas, Caribbean and Africa regions.

Most visited expatriates portal Worldwide in 2008: Assisting a global growing expatriate's community, has become the most visited expatriate's worldwide website with over 1 million visitors monthly.

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Theresa Giovagnoli
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