PERT Survey Research Announces Two Acquisitions and a Name Change

Bloomfield, CT (PRWEB) May 14, 2009

Dale Lersch, President of PERT Survey Research, announced today that PERT has acquired two companies, Pulsar Research and Market Directions, and is changing its name to the PERT Group.

Ms. Lersch made the following statement today: "We are very pleased to announce the creation of The PERT Group. Our group brings together Market Directions, a brand insights and strategy consulting firm, and Pulsar Research, a customer experience and public policy consulting firm. These two companies will join PERT Survey Research, whose focus is brand health and development. This combination of companies, according to Ms. Lersch, "will give our clients a superior integrated approach to product/service innovation, positioning, and performance".

Market Directions, Inc. located in Kansas City, Missouri was founded by Susan Spaulding. She and her team will continue to operate as part of The PERT Group. "The vision of this combined group," Ms. Spaulding, says "allows us to provide our clients strategic guidance from brand/service inception to brand protection and growth."

Similarly, Pulsar Research, founded by two professors, Dr. Kenneth Dautrich and Christopher Barnes from the University of Connecticut in Storrs, CT. will also continue to operate as part of The PERT Group. According to Dr. Dautrich, "the new organization will have the required intellectual assets to contribute to corporate, product and brand growth as well as to help form public policy using qualitative and quantitative methodologies, and advanced analytics for key insights and strategic decision-making."

The PERT Group now has a wealth of research and consulting experience in both Business-to-Consumer and Business-to-Business categories. The new company has strong competencies in both domestic and international markets.

Finally, Ms. Lersch stressed that "we have set very high expectations for ourselves and know that our current and prospective clients will have similar expectations. In the coming months, we will transition to a new brand and corporate identity under The PERT Group and we will be creating a new website to communicate our broader services and capabilities. We are extremely excited to share this news about the evolution of our business, and look forward to a successful growing relationship and partnership with our clients".

The PERT Group is headquartered just outside of Hartford in Bloomfield, CT with offices in Pittsburg, PA and Kansas City, MO. In addition, it has personnel located in Stamford, CT., Caldwell, NJ, and Philadelphia, PA.

The PERT Group now has deep experience in both business to consumer and business to business specifically in consumer packaged goods, food service, financial and insurance, human and animal health care.

The PERT Group is a member of the Council for American Survey Research Organizations ("CASRO") and The European Society of Marketing and Research ("ESOMAR").

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