Listrak and MarketingSherpa Team Up to Offer Webinar Series on Building Better Email Campaigns
Benchmarking Expert Stefan Tornquist Presents Second E-Marketing Webinar: Welcome Messages and Welcome Series
Lititz, PA (PRWEB) May 14, 2009 -- Listrak, a leading email marketing solution provider, announced the second session in its free webinar series "Building Better Email Campaigns." The webinar, entitled "Welcome Messages and Series," takes place on Wednesday, May 20, at 1:00 - 2:00 ET, and features guest speaker Stefan Tornquist, Research Director for MarketingSherpa.
Tornquist's first session on capturing and using critical data received excellent feedback. This second session looks at one of the most powerful and overlooked opportunities in email - the welcome message.
"Using real world examples and MarketingSherpa research, we'll be exploring the keys to extracting the maximum value from the initial period after the opt-in, the period of highest engagement," said Tornquist.
Specifically , the webinar will focus on:
| | - Single welcome messages
- Adding value and starting the relationship
- Welcome series
- Timing and content
- Building high engagement after the opt-in
|
To register now for this session, visit www1.gotomeeting.com/register/153895328.
Listrak and MarketingSherpa are also teaming up to offer webinar attendees a $100 discount when they purchase MarketingSherpa's Best Practices in Email Marketing handbook. This book provides information on how to successfully grow, segment, measure, deliver, and optimize your email campaigns.
The third and final webinar in the series, on email auto responders and event triggered messaging, is scheduled for June 3, 2009. All webinars in the series will take place at 1:00-2:00 ET.
Attendees must register separately for each webinar. These webinars will not be recorded and the slides will not be available for download.
About Listrak
Listrak gives you the tools you need to engage your audience in relevant email conversations. With Listrak email marketing, you have the most detailed reports, more automated features, better targeting tools, superior deliverability, ongoing education, and exceptional service at a price that meets your budget. From self-managed accounts to full service solutions, Listrak is committed to your success.
Listrak is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.
About MarketingSherpa
MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.) So, we're not an agency, consultancy or other vendor seeking your business. We're not even available for private research -- all our research is published for the entire MarketingSherpa community to benefit from. Our goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results.
Our name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help make your tough climb toward great marketing results easier by handing you research on 'what works.'
Our offices are located in Warren, Rhode Island, a scenic waterfront town roughly 30 minutes from Providence and Newport, and about 75 minutes from downtown Boston.
Please click here to join the 273,000 marketing executives in corporate America who read MarketingSherpa's "Best of Weekly" Case Studies and new research data newsletter. It's highly practical, award-winning and free.
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